Amazon is testing a generative AI feature that creates short audio summaries of product details and customer reviews for easier shopping. The AI hosts act like informed friends, discussing key features and answering live questions while users multitask. The feature is currently available for select high-consideration products to a subset of U.S. shoppers, with a broader rollout planned in the coming months.
Amazon has quietly begun testing an experimental audio tool that transforms how shoppers digest product information. Instead of scrolling through endless reviews and specs, users can now tap a button and listen to an AI-generated conversation that breaks down a product’s strengths, weaknesses, and standout features.
The feature, called “Hear the highlights,” is designed for moments when reading isn’t convenient, such as commuting, cooking, or exercising. It effectively turns Amazon’s product pages into a mini podcast, with two AI hosts discussing the item in a natural, back-and-forth style.
What makes this feature distinct is its interactive layer. While listening to the AI-driven summary, customers can tap a “Join the chat” icon and ask the hosts a follow-up question using either text or voice.
The AI then answers in real time without losing its place in the original discussion. This creates a fluid, conversational research experience that feels less like reading a manual and more like asking knowledgeable friends for advice. The technology pulls from Amazon’s product catalog, customer-written reviews, and publicly available web information, then uses large language models to script a lively, short-form audio segment.
Currently, the feature is only visible to a limited group of U.S. customers on select product detail pages, especially for items that typically require careful thought before purchase, such as kitchen appliances or electronics.
To try it, users open the Amazon Shopping app, navigate to a product page, and look for the “Hear the highlights” button below the product image. Tapping it starts an audio conversation highlighting key product attributes. From there, shoppers can expand into a full-screen view, ask questions by voice or text, and minimize the player to keep listening while browsing other items.
Amazon sees this as an extension of its broader generative AI push inside the shopping experience. Other AI-powered tools already live in the app include Rufus, a conversational shopping assistant that answers product questions on demand; Shopping Guides, which compile dynamic recommendations across product categories; Interests, an agentic tool that monitors new arrivals matching a user’s stated preferences; Review Highlights, which summarizes customer sentiment in a single glance; and Buy for Me, a beta experiment that uses AI to complete purchases from external brand websites when Amazon does not carry the item directly.
The new audio feature adds a hands-free, entertainment-tinged layer to that growing ecosystem, reinforcing Amazon’s goal to make product discovery faster, easier, and more engaging.
As the company continues testing, it plans to expand availability to more product detail pages and a wider U.S. audience in the months ahead. For now, the feature remains an opt-in novelty for select users, but it signals a broader shift toward voice-first, AI-mediated shopping assistance. In an era where consumers are increasingly multitasking and screen-fatigued, Amazon’s bet on audio-driven product research could redefine how people evaluate purchases without ever reading a line of text.
