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HomeBusinessWatch: Celebrity stars Anya Taylor Joy and Yara Shahidi featured in Christian...

Watch: Celebrity stars Anya Taylor Joy and Yara Shahidi featured in Christian Dior Forever campaign

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Anya Taylor-Joy and Yara Shahidi in a Dior ad campaign. Instagram

Two young celebrity stars Anya Taylor Joy and Yara Shahidi are the new faces who have joined the Dior Forever campaign. They wear the next-generation clean foundation from the House of Dior. It is a skin glow foundation that has a 24-hour wear.

The Dior Forever foundation has been formulated in 42 shades helping not only Anya Taylor Joy and Yara Shahidi but also women with different skin tones to look their best with skin hydration that remains true for 24 hours.

The House of Dior reveals its new Dior Forever campaign featuring Anya Taylor Joy and Yara Shahidi.

Dior’s best-selling Rouge Dior liquid lipstick is now available in stick form. Fans are super excited.

“Rouge Dior Forever pushes the boundaries even further by combining the convenient gesture of a stick with the no-transfer wear of a liquid formula,” said Laurent Kleitman, president and CEO of Parfums Christian Dior.

 

The foundation not only hydrates skin but is also resistant to heat and humidity. It is made with a new clean formula with strict adherence to a list of ingredients including floral concentrate that helps skin to breathe and also improves its quality.

Dior Forever foundation is packed in glass bottles made with 40 percent recycled glass. This decreases non-recoverable glass waste up to 488 tons per year.

Dior Forever is a clean matte, no-transfer, floral foundation from the House of Dior that adds perfection to complexion, while improving skin. Its wide range of natural shades makes it ideal not only for celebrity stars such as Anya Taylor Joy and Yara Shahidi but also for all women.

Dior Forever, which comes in 42 shades, came in first place in the fluid foundation category in France and Italy, and third in the category in the United Kingdom and Spain. In Germany, Dior Forever became the best-selling face franchise. In Japan, Dior Forever sales increased by 75% in February 2022 compared to February 2021, according to NPD data.

Celebrity Anya Taylor Joy. Courtesy Dior

Bernard Arnault the 73-year-old billionaire announced that his daughter Delphine Arnault, 47 would run  Christian Dior, the second biggest brand. She will work with  Charles Delapalme, who is the managing director of the brand.

Delphine Arnault. Credit LVMH © Jean-François Robert.

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