Under Armour and Golden State Warriors basketball player Stephen Curry had a more than decade-long partnership, and jointly introduced the Curry Brand of sneakers. The American NBA legend, and the beloved shoe and apparel brand had an amicable parting late last year. Under Armour also launched the Curry 13 sneakers earlier this year, and now sports fans are delighted that the company is offering a deep discount on this latest and final sneaker model from the Curry Brand.

Under Armour and Stephen Curry parted ways last November. The final products in the Curry Brand, including sneakers and apparel, will be available through October 2026. Under Armour released Curry13 sneakers in February 2026. Now, the sneakers are available at a reported 25% discount. Web fans are excited as many believe that the final iconic sneakers under the brand will not only have good resale value, but can also become a sports collectible.

Under Armour said that the Curry 13 drop was “the final chapter in a signature era.” it also mentioned that the colorways of the sneakers were inspired by the animated action comedy GOAT from Sony Pictures, and include Will, Lenny, and Mane.

The shoe and apparel makers said the new sneakers had a silhouette driven by renovations in the footwear industry and offered stability, grip, cushioning, performance, and style.

Under Armour is restructuring under CEO Kevin Plank. The company will be focusing on core product innovations. The Curry Brand’s revenue contributed a small percentage to the overall revenue. The NBA star will retain the brand name.

Baltimore, Maryland, headquartered American apparel and sneaker company Under Armour has seen its stock value decline due to weak demand and falling sales in North America. However, CWEB analysts and others still consider the stock to be Hold rather than Sell.