Walmart is the largest retailer in the nation as well as in the world. It offers value for money as well as deals on several items each day of the year. So, Walmart has brought in an exclusive three-week sales event. This event is for existing Walmart+ subscriptions as well as for new subscribers who could join and access hundreds of items on sale.
The sales event began on Thursday. It will continue for three weeks. It is similar to Amazon’s Prime Day sale but is on a bigger scale. There will be a rotating mix of items available across several categories. There will also be exclusive access to certain items that are still very popular such as the Sony Play Station 5 game console. Despise its launch months ago, PS5 remains much in demand as the video games consoles were in short supply during the holiday season sales due to supply chain issues.
Market researcher Consumer Intelligence Research Partners (CIRP) estimated that Walmart + customers were 11.5 million as of January 31. According to the researcher, the subscription customers spend roughly $79 per visit when compared with roughly $62 spent by customers who shop at the big box retailer, without a subscription.
Walmart+ subscription customers also visit the site about 29 times a year, on an average, when compared with 18 times per year for the average shopper at the retailer’s site, according to CIRP.
Walmart+ subscribers also add to the revenues of the retailer with the subscription amount. Customers who are subscribers receive incentives from the retailers and this also contributes to additional shopping which also boosts revenue.
A Walmart+ subscription is available at $12.95 per month or $98 for a yearly subscription. It comes with perks including fuel as well as prescription discounts. Grocery orders above $35 have free shipping and so do online purchases. CIRP has estimated that one in every four Walmart customers is a subscriber to Walmart+ and the big boxer is aiming not only to retain these customers but is also looking to add more customers to its subscription service with this newest three-week sale exclusively for Walmart+ customers.
