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Home Blog Page 54

It All Depends on Your Diet: Tips for Building Muscles

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If you’re looking to build muscle you should know that exercise and diet go hand in hand. Exercise without the proper diet won’t lead you anywhere. Quite the contrary, exercising — especially lifting and doing strength training without a proper diet can lead to the loss of muscle.

Apart from that, if you don’t have adequate nutrition you will lack the energy to do workouts that build muscle. We need a lot of energy to boost our muscle growth. So, how do we get that energy?

That’s right. It all depends on the diet. But before you start looking for a diet that best suits you, let’s see why muscle is so important.

What is a muscle and why is it important?

 

Muscle is a contractile tissue that produces force and we should all strive to create a solid muscle foundation. Apart from creating a muscle foundation, we should also try to keep our muscle mass.  

Muscle is important for strength, less chance of injury, less risk of chronic diseases and problems with pain later in life. In addition to that, more lean muscle means you can eat more calories and your fitness will improve.

It’s also important to know the difference between muscle mass and quality. For example, obese people have more have a large amount of muscle without having strength and composition. They have more muscle but that muscle is of poor quality due to their poor diet and lack of exercise.

This is why gaining muscle mass without a healthy diet and strength training is not a good idea. Focus on a healthy lifestyle, gain healthy weight and build better body composition and good quality muscle.

So, let’s discover what kind of diet you should have, in addition to regularly working out and doing strength training.

  1. Breakfast(s)


Let’s start with the first meal of the day — breakfast. If you’re looking to gain muscle mass the key is to start your day with a good breakfast. And not just any breakfast with a bowl of cereal and whatnot.  

Quite the contrary, your breakfast should be packed with protein. You must refill your body with amino acids after the overnight fast. Amino acids are an important ingredient that helps our body build muscle.

Some of the foods that contain all the important stuff such as protein, amino acids are eggs, salmon, avocado, sweet potato, bacon, all kinds of nuts, and so on.  

And if you want to go a step further, try adding energy shakes to your breakfast. That would mean that you’ll have two breakfasts — which is not a bad thing either. Drink a shake and then 60 minutes later eat your protein-packed breakfast.

It’s safe to say that if you’re looking to gain more muscle mass toast, bagels or cereal is no longer your ideal breakfast. What we can take from this is that breakfast is highly important if we want to have enough strength to build muscle.

  1. Ditch the fast food and quick fixes


Fast food is the worst possible kind of food you should be eating if you’re looking to gain quality muscle. Instead, try eating whole foods that can be found in cooked meals.  

Eating whole foods means eating meat, vegetables, seeds, nuts to name a few. All these foods contain nutrients important for the muscles. They provide muscles with a supply of amino acids and blood glucose.

Fast foods and quick fixes compared to whole foods are a big fat zero. They provide you with “empty” calories that don’t make you feel full. Additionally, fast food is high in sodium, saturated fat, trans fat, and cholesterol, and eating too much of it can cause serious health problems.

This means that you should ditch fast food and start eating healthy whole foods because they will help you build muscle.

  1. Eat muscle-building meats


Building lean muscle apart from hitting the gym regularly also includes eating foods high in protein. The protein can help you keep the strength when working out and it can also help you quickly repair all the muscle damage done during the workout sessions.

The question here is which foods are the best sources of protein? The answer is easy — meat. Getting enough protein is super easy with meat. Now, let’s see which meats are the best muscle-building meats.

Chicken is the easiest choice, obviously. It’s lean, versatile, and pretty cost-effective, so it’s no wonder that for many people it’s the first choice. There are also many ways to prepare chicken to keep all the nutritional benefits — it can be boiled, grilled, or baked.    

Turkey is another meat that is in the same rank as chicken. It’s easy to prepare and if you avoid eating the skin, you can rest assured that you’ll get enough protein.

Venison and bison meats — both red types of meat — are a lean source of protein and are super effective ways of getting protein. Moreover, both of these types of meat are fat-free and low in cholesterol compared to chicken meat. Both venison and bison are rich in iron, and bison is also rich in selenium, and zinc.

All grass-fed beef is a highly concentrated source of nutrients and full of B12, B3, and B6 vitamins. The great thing about steak, for example, is that it’s slower to digest and it will keep protein synthesis elevated even hours after you ate it.

  1. Supplements that help gain muscle


Eating a proper diet in combination with regular exercise can help you gain muscle and strength. However, it doesn’t work equally for everyone. Some people may have to up their game with dietary supplements.  

Some of those supplements include protein supplements, creatine, beta-alanine, HMB, glutamine, and many more.

As we already concluded, getting enough protein is crucial for gaining muscle. In most cases, you can get enough protein from protein-rich foods, but some people still struggle to get it through food. This is where protein supplements come in handy.  

There are different kinds of protein supplements but some of the best include whey, soy, and casein protein. If you aren’t getting enough protein in your regular diet, the best solution would be to start using protein supplements.  

This by no means implies that you should stop eating protein-rich foods, just that you should add supplements to increase your protein intake.

Beta-Alanine is a supplement that can increase exercise performance and it may help increase muscle mass. Beta-hydroxy beta methyl butyrate or better known as HMB is a molecule that is important for reducing the breakdown of muscle protein. Our bodies produce it naturally, but when taking a supplement you can increase its levels and your muscles will benefit.

Glutamine is an amino acid found in our bodies that can help us endure intense exercise and training. You can significantly benefit from supplementing with glutamine if you aim to build muscle.  

  1. Consuming enough calories


Don’t be afraid of calories. We’ve all heard, at some point in our lives, that we should watch out for calories. The truth is getting the right amount of calories is crucial for muscle gain.  

Your goal should be to increase lean mass and not gain body fat. Eating more calories than what you burn is necessary because it supplies energy to muscles when we do any sort of activity. The number of calories needed to gain muscle varies from person to person, but as a general guideline, try to consume 20 calories per pound of your body weight.

Calories can come from protein, carbs, and fat. The quality of calories also matters, so try to eat calories that come from higher-quality foods.

  1. Fat and building muscle


It’s fat that supplies your muscle with energy. Thus eating fat is necessary for building lean muscle. However, don’t just eat any type of fat, try eating heart-healthy fats.  

Heart-healthy fats can help you with muscle strength and with overall health. Healthy fats include various types of vegetable oils, fatty fish that contain omega-3 acids such as salmon, herring, trout, and sardines. Nuts and chia seeds are also good examples of foods that contain protein and omega-3.  

Avocado is loaded with fats and that’s why it’s recommended to eat avocados for breakfast. They are a great source of fiber and are high in calories.

  1. Carbohydrates


Another important ingredient on your list of
foods that help muscle growth — carbohydrates. Unlike what you’ve probably heard, carbohydrates and protein go hand in hand when you’re trying to build muscle. They are not mutually exclusive.

We require energy to build muscles, we need the energy to endure workouts and training. So where do we get that energy? From carbs, most of the time.

Apart from fat, carbs are another source of energy for our bodies. In addition to giving us energy, carbs help regulate muscle glycogen repletion, they prevent muscle degradation and they help our muscles recover from exercise.

So, next time you hear that only the increase of protein will help muscle growth — don’t believe it!

  1. Eat frequently


When it comes to meal frequency, eating small and often is the key. Try eating small amounts of protein regularly throughout the day instead of higher amounts in two servings.  

Synthesis of the protein is better when you have three regular meals plus snacks than just three large meals. This is because our bodies can absorb a certain amount of protein each hour.  

In addition to that, eating more frequently will keep you satiated and you won’t have to reach for unhealthy snacks to keep you full. Eat plenty of healthy snacks throughout the day and don’t forget the pre and post-workout snacks, too.

  1. Before bed supplements and snacks


30 minutes before you hit-the-hay try taking a supplement of casein. Casein is a slow-digesting protein that slowly releases amino acids and helps recovery and muscle breakdown. This is why casein should be taken before bed so that it can help us overnight. Apart from that, casein boost muscle growth and it has many other benefits.

There are other before-bed foods that can boost muscle growth. Those foods include eggs, fish and seafood, poultry, legumes, peas, tofu, Greek yogurt, cottage cheese, and so on. All of these foods can help your muscles rebuild and repair during the night.

  1. Track your daily consumption of food


Planning your calorie intake can help you a lot on your muscle-building journey. Just like you need to know which foods you need to consume to boost your muscle growth, you also need to know when to eat and when to replenish.  

For example, it’s recommended to eat a snack at least two to three hours before your workout. Eating right before the workout can result in a stomachache and other problems.  

Pre-workout snacks are important because they give you the much-needed energy that you’ll easily burn off during the workout. This is where we come to the post-workout snacks as well. You’ll need to replenish the energy spent working out. Plus, your muscles will need rebuilding and repairing energy and nutrients, that’s why post-workout meals are highly important.

Also, don’t forget to factor in your daily calorie intake in both pre and post-workout meals!

If you’re having trouble keeping up with calories, food consumption, and other important things, think about installing an app that can help you keep track of your daily food consumption.

It’s important to know if you’re eating enough food and that the portions and meals are enough to boost the growth of muscle. It’s also quite significant to know which foods you’ve eaten and when.  

 

As you can see, eating a proper diet and exercising go together. You can’t expect to build muscle with just exercise, you need to eat properly as well. Similarly, just eating to build muscle without exercise is a lost cause.  

Building muscle means using up the energy you consumed through exercise, it means stressing and damaging muscle and letting it rebuild again.

Muscle building is a process that requires a good exercise program and a good and balanced diet. It also requires a lot of patience and tracking of calories!

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Umh News

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Umh News  (वेबसाइट) एक बेहद व्यापक सूचना तंत्र पोर्टल है जोकि हिन्दी में है। यह आपके विभिन्न तरह के जानकारियों में वृद्धि करता है इसके विषय वस्तु में अच्छी जीवनशैली और मनोरंजन का समावेश होता है। अपने ग्राहकों को यह पोर्टल ऐसी कई सेवाएं प्रदान करता है। वेबसाईट के विषय वस्तु में इस पोर्टल का खुद का योगदान होता है और अन्य विषय दूसरे हिन्दी के वेबसाइट से लिया गया होता है। इस प्रकार से यह सम्मिश्रण होता है।  Umh News  à¤•à¥€ धारिता अधिकांश समाचार होता है किंतु समाचार के अलावा इसमें हिंदी अंग्रेजी शब्दकोश स्वास्थ्य एवं सेहत, यात्रा, गीत संगीत, चलचित्र, छायाचित्र, विडीयोज, ज्योतिषी और धर्म का भी है।  Umh News  à¤•à¤¾ स्वामित्व प्रबंधन एवं प्रचार प्रसार पूरी तरह से मैं तुम हम न्यूज हिन्दी समाचार पत्र का है।

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How Ecommerce Has Put Impact On People’s Different Lives?

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Can you imagine life without online shopping? Moreover, your answer will be NO. We all are quite dependable on online shopping. It makes it possible to shop easily without any sort of issues. Ecommerce has changed the way of doing shopping indeed.

Do you know the primary way in which eCommerce business can truly lead towards affecting the economy? However, it is not that difficult at all. The primary way in which Ecommerce would be affecting the economy is all about its impact on inflation as well as productivity. Talking about the continuous expansion in the context of electronic commerce can truly lead towards downward pressure regarding inflation following the increased competition.

It would not be an exaggeration that e-commerce in business is all about going with the best way of exchange of goods as well as service going with electronic support. Here, it needs to mention the electronic business has truly gone on the next level since the internet has launched.

Impact of E-commerce on the Economy  —

Let us discreetly understand this. Here, we are going to mention some of the best points. Let us check out more about it —

  • ·                 Customers Believe In Online Shopping —

Talking about the buying and selling of commodities, it has always been regarding as the most basic economic transaction. Any alteration done in this can truly reflect in the supply chain management too. Here, it needs to mention that number of consumers buying online has increased along with the increase in usage of the internet.

  • ·                 Buyers Are So Smart —

Today’s buyer does not believe to stagnant to a retail store. However, they believe in going with a list of several products that can easily access following a few clicks only. They always want to buy the best products.

  • ·                 Ecommerce Is Growing So Fast –

The growth in commerce has truly mitigated the search for a consumer. Now, they are having everything just following one click. Here, it needs to mention that the larger businesses such as furniture, dealers, and automobiles can truly compete in this new age environment. Here, it needs to mention that the smaller companies are truly finding a decrease in their sales.  

  • ·                 E-commerce Sales To Have The Best and Exponential Growth –

Studies say that the growth in E-commerce sales has truly imparted exponential growth in the branch of logistics in the E-commerce platform. The best thing is that it also plays a major role to integrates third-party logistics vendors such as BlueDart, UPS, FedEx, and so on.

  • ·                 E-commerce Comes Up With Excellent Controlling The Demanding Pattern –

The next on the list is that ecommerce has been controlling the demand patterns as well as technology influences the speed of sales in a great way. The economy also plays an important role to affect globally Ecommerce.

What Impact It Has Been On E-commerce On Customers —

The Internet has truly changed the way of doing shopping. Online shoppers are so much into online shopping. Here, it needs to mention that ecommerce has truly made our lives completely changed. The Internet has truly brought a huge increment in the behavior of online shoppers. It would not be wrong to say that E-commerce has truly made our lives changed. It is quite convenient as well as accessible.

Customers do keep searching on Google regarding the product they keep buying and that is why they find a wide array of series in front of them. Here, it needs to mention the variety of products available to choose from. Since they get to have a wide array of products, they always take more time on their website. Digital payment methods make it possible to allow consumers so that they could pay online or Cash on Delivery accordingly.

Apart from it, an easy return is next on the list, which keeps attracting more and more customers to be there. It does not matter if you want to return or exchange the stuff, you can do it quite easily. Ecommerce has truly made the entire shopping thing quite easy and hassle-free.

Advantages Of Ecommerce To Society —

Ecommerce has truly tremendous benefits and this cannot be ignored at all. You will truly be having the best experience when you buy from the best platform. You will be finding the best experience. Gone are the days when you have to wait a lot. Have you been wondering about the benefits of eCommerce services to society? Here, they are being mentioned in the list. Let us check out more about it in a detailed manner —

  • ·                 24 Hours Of Access —

Here, it is mentioned that it is a sort of an online mechanism where people could go-ahead to spend low operating costs. You will be having an ideal quality of service.   The best thing is that you will truly be saving additional costs too. The next on the list is that if goods, as well as services, are worthy of download then the shipping costs can easily be canceled. Going with an online business means you will be having more and more free coupons and deals. This thing cannot be avoided. It is quite significant regarding the customers.

  • ·                 Commodities Are Quite Cheap Online —

Here, it needs to mention that low operating costs. The customers are supposed to bound to hold a good quality of service. The additional costs will easily be saved indeed. It will help to save a lot of time, effort, and time. You will truly have a great time indeed. You will truly love to go ahead. Stop getting confused since you will be having the best products at a cheap price.

  • ·                 Global Marketplace —

We all know that ecommerce sitescan easily be accessed from anywhere. It does not require any sort of physical travel to approach that shop. You would be able to buy anything without visiting the shop physically. You would be able to buy anything sitting comfortably at home. You can choose your favorite product from different procedures without going physically. They can truly purchase without stepping out of the comfort zone. You will be having the best marketplace where you could find the best collection.

  • ·                 Quite Easy To Comparing The Prices —

When you go online shopping, it becomes quite easy to go ahead and compare the price easily. You will easily be able to compare the quality and quantity without getting confused. It makes customers happy since they do have a choice to compare the price of the product easily.

What About The Ecommerce And Challenges —

The next on the list is that you should go ahead with the ecommerce and challenges. Do you know what sort of ecommerce challenges one can find indeed?

  • ·                 Here, it needs to mention that security has always been a significant concern in the context of electronic commerce. Since everything is online, the point of security arises a lot. It needs to understand that you should go with the best option.
  • ·                 Since an ecommerce site can be opened by anyone, the chances of fraud cases have also gone on the next level. Therefore, it needs to be a bit choosey so that any wrong would not happen with the customers. Sometimes, customers’ information is misused.
  • ·                 Before going ahead, you need to check the site security certifications as well. It will truly help to make an online payment. It is time to go with the best service so that you could have the best experience.
  • ·                 eCommerce business can truly enhance the transparency of the market following the macro and micro levels. Transparency is quite important when it comes to ecommerce business.
  • ·                 Ecommerce has truly changed the timing, technology as well as the practice of B2B and B2C marketers that affect everything right from transportation to customer behavior. Here, it needs to mention that customers do also prefer to go with commerce where they could have the best experience along with transparency. Better eCommerce web development for eCommerce business can create great results.

  • ·                 Here, it needs to mention that the development of electronic commerce. The basic of economic transactions is all about buying and selling of goods indeed. Here, it needs to mention that it continues to go with the changes, which put a huge impact on the way companies do manage their supply chains easily.
  • ·                 To put it in simple words, an eCommerce service has truly changed the way business is done and customers do interact. The next on the list is that it also affects product availability, consumer behavior, and transportation.
  • It is time to go with the best platform where you could have the best service and assurance that your information will not be used at all. Stop contemplating too much and go with the accurate.

In The Last —

Hope the shared content has helped you a lot to understand about eCommerce business and its impact on different aspects indeed. It is time to go ahead to have the best decision so that you could have more benefits in your business.

Why Your Brain Never Runs out of Problems to Find

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Why do many problems in life seem to stubbornly stick around, no matter how hard people work to fix them? It turns out that a quirk in the way human brains process information means that when something becomes rare, we sometimes see it in more places than ever.

Think of a “neighborhood watch” made up of volunteers who call the police when they see anything suspicious. Imagine a new volunteer who joins the watch to help lower crime in the area. When they first start volunteering, they raise the alarm when they see signs of serious crimes, like assault or burglary.

Let’s assume these efforts help and, over time, assaults and burglaries become rarer in the neighborhood. What would the volunteer do next? One possibility is that they would relax and stop calling the police. After all, the serious crimes they used to worry about are a thing of the past.

But you may share the intuition my research group had — that many volunteers in this situation wouldn’t relax just because crime went down. Instead, they’d start calling things “suspicious” that they would never have cared about back when crime was high, like jaywalking or loitering at night.

You can probably think of many similar situations in which problems never seem to go away, because people keep changing how they define them. This is sometimes called “concept creep,” or “moving the goalposts,” and it can be a frustrating experience. How can you know if you’re making progress solving a problem, when you keep redefining what it means to solve it? My colleagues and I wanted to understand when this kind of behavior happens, why, and if it can be prevented.

How not lose your money on cryptocurrency trading

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Cryptocurrencies are surely becoming something more than just an informational hype to read in the news. You’ve probably heard all those stories about people becoming billionaires after holding bitcoin for a sufficient amount of time. However, the buy-and-hold strategy takes years and years of time and no one really knows where you’ll end up after 10 years or so.  

 

That’s exactly the reason why so many people across the world prefer trading cryptocurrencies. While the risks of losing the investments are higher, the sky-high returns are luring in so much stronger. But the blessing of a highly volatile market is also becoming their biggest curse. Because you might be watching the situation and everything goes fine and then in a matter of a few seconds – boom! The trend goes in an unpredictable direction and all you have to do is regret that you didn’t take appropriate action.  

 

So, if you’re a beginner in trading, you might be looking for a simple yet honest and comprehensive list of the common mistakes which have been made by other traders. And you’re absolutely right! Continue reading to find out the ways of how you can avoid the most common mistakes which would make you lose your money.

Emotional trading

In case you haven’t been reading the analytical reports of professional traders yet, there’s an interesting fact that you might want to know. Psychology is one of the key terms that they use when assessing the markets’ movement. That’s in line with the convergence divergence, Fibonacci, Bollinger bands, and other things hardly ever understood by non-maths savvy folks.    

 

It’s true. Psychology, and, specifically, FOMO really moves the prices. As soon as cryptocurrency trading has become accessible to anyone who wants to try it, even having a small budget, emotional traders flooded the markets. To a certain extent, emotions are one of the reasons why prices of crypto are so extremely volatile. But be careful here – acting on emotions is the thing that you NEVER want to do when trading.  

 

When you’re hearing the news, take a deep breath. Don’t act right away without thinking your actions through and through. Don’t be tempted to move away from your strategy when the markets are raving (because you do have a strategy, right?). Even the smartest and most experienced traders make mistakes. Just take another look at the chart on a trusted exchange, for example, cex.io. Choose a suitable timeframe that fits your trading preferences. And make an informed decision.

 

All eggs in one basket

This mistake also seems obvious yet so many traders are chasing big profits and fall back on it. You’ve heard so many times that you only need to trade an amount that you can afford to lose. Some traders even suggest risking only 1% of the deposit. But that’s so boring! Yet, you need to acknowledge that being safe is much better than being sorry if you want to become a good trader and minimize your risks.  

 

By the way, if you’re still itching to try that risky move that you assume will bring profit, there’s a way. Go to the demo mode – many popular online exchanges have this feature. And play with it as much as you want. An obvious advantage of it is that you can test as many strategies as you like in a safe and realistic environment. After that, you can filter out which of them proved to be profitable and try them with some reasonable amount of money on the actual trading account.

Using high leverage

Trading with an amount of money 100 times higher than the one you really have looks like a good idea. If everything goes right, you can rake in more than you would if you hadn’t been using leverage. Yet, this move is also quite risky. Before you jump into leveraged trading, make sure you understand how it works and realize the risks.  

 

Not having any strategy

Of course, reading about all the strategies and understanding how they work is a tough challenge and not everyone wants to bother. That’s certainly not a smart move. Indeed, some strategies might seem too sophisticated for you as a beginner. Let’s say, you would need to assess different MACD crossing each other, watch for certain patterns with Japanese candles, and so on. If you’re just starting out, don’t discourage yourself by reading the toughest stuff written by professional traders. Better choose the easiest strategy and try to maintain it for a few small positions, watching how it goes. Then analyze what worked and what didn’t and make your own conclusions. By doing so, you’ll start gaining your own experience and knowledge. Afterward, you’ll feel more confident to step into the realm of more difficult strategies or even perform a few of them at a time.

Investing in coins you don’t know

New ICO offerings and staking opportunities arise quite often. Yet, investing in a cheap coin that promises to become the next big thing is also not the safest investment. Numerous coins had appeared and vanished in a year or two because they lacked liquidity. That’s why, before investing in emerging markets, you need to perform as thorough research as possible. Look at the number of Git commits of the coin you’re interested in, for example, at this website. Then, google them and see who the owner is, what technology they use, how special they are, and what the reviews and forecasts are on the trusted resources on this crypto are. Alternatively, you can also opt for hard/soft forks of certain crypto and airdrops – that’s when they give away new coins for free. You can get those coins and hold them for some time while watching the charts. See where it goes and in case if the coin becomes highly demanded, go for trading with it. You never know which one shoots in the perspective.  

 

To end this on a fun note, there’s a prominent example of the Mars coin. Story goes like this. Two famous traders have been talking about Elon Musk and at one point just imagined how he would call his own cryptocurrency. They decided on the “Mars” coin which they thought didn’t exist. That didn’t stop avid traders from checking online and really finding the long-forgotten Mars coin which they began to trade thinking that it’s Elon’s coin. Mars coin surged 4,000% in one day. The developers of this coin were happy. So, presumably, before you go into trading, especially intraday, you might want to consider simply hodling crypto and waiting for what happens. You never know!

12 Secret Places To Find New B2B Sales Prospects instantly For Your Business

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Most entrepreneurs are looking for the easiest ways to find their new B2B sales prospects. PPC ads, blog content are the easiest options that they tend to pick.  

 

But many founders don’t realize that there are most advanced tactics available that require little more effort for better results.

 

Moreover, opting for these tactics will also raise your profile ranking for better search results that will eventually increase your prospects.  

 

That’s why I have mentioned 12 secret places to look for if you are searching for B2B prospects instantly.

 

Let’s get started…

 

B2B Prospecting

B2B prospecting is a stage in the sales process wherein you search for new clients or prospects and nurture them into leads. The main is to generate new business tie-ups for your company.  Prospecting is closely related to lead generation. You have to connect with your clients before converting them into your customers.  

 

So, once you find, nurture, and qualify then the prospecting part of the sales process is over and the next stage is to close the sale. But to make sure to get as many as leads possible let’s go through these processes to find new prospects every day.  

  1. Quora  

Quora is the most popular platform but if you are new to it you would be shocked to know that around 590 million unique users visited the platform in 2020.  

 

Well, that’s a lot of potential users. So, in quora, users can search for answers to their queries based on different industries. Many users also answer the questions if they feel qualified to talk about.  

 

Other users then vote for the answers depending upon the relevancy. People who answer a lot of questions get the spotlight. This site is a good lead generator if you are working in a field with some online experts.  

  1. Haro

Haro is now owned by Vocus that connects journalists with experts for including their content with relevant resources. After subscribing to one or more categories you will begin to receive emails every day.  

 

With every email, you can find stories and then you can add expertise for that. This will allow you to answer the queries of the users with your depending on your experience.  

 

Experts are often on a tight deadline to answer the queries as journalists can receive a lot of responses from other experts. Many prestigious publications such as Forbes and the wall street journal quote the answers of the experts that increase their brand visibility.

 

This is also a great way to build links from top-notch publishers, increasing your outreach in search engines. Haro also supports your blog articles with expert quotes.  

  1. Meetup

As an entrepreneur, if you are marketing online exclusively then it’s time to step outside your comfort zone. Meetup is a platform that helps people of similar industries meet locally.  

 

All you have to do is to join some groups, participate in conversations and take your business cards to the next-in person meet. You should have your elevator speech ready so that if people ask what you do, you can give them a short and smooth introduction rather than stumbling over your words.    

 

4. Business Development Centres

This is the other best networking opportunity wherein you can teach and spread your knowledge at the local small business development centers and other business events.  

 

You can either charge or host your lectures free of cost but make sure to do plenty of networking with your B2B prospects. Give as much as free and useful content during your speech. Point them to your content online. This helps in developing loyalty, trust, and credibility.

 

5. Linkedin Groups

So, you might be using social media to market yourself but not more than updating all your accounts a few times a week. Linkedin is the other best B2B link prospect development tool.  

 

You can join a few groups related to your industry. All you have to do is to participate in the conversation that adds value without being self-promotional. Comment on other posts as long as they are relevant.  

 

Invite connections that are related to your industry and share the updates that are important for your business.  

  1. Podcasts

This is one of the most advanced tactics that will put you in front of thousands of targeted listeners. BlogTalkRadio helps in spreading the word through a weekly podcast on a given topic.  

 

Podcasts have a huge impact on building connections and generating leads. You can encourage your listeners to sign up for your emails for a free ebook or a report. This way you can convert your passive listeners into active customers.  

 

7. Hashtags

These are simple keyword organizers used on Twitter, Instagram, and Facebook that will help you to find the right people related to your niche.  

 

Initially, you will have to identify the hashtags that your prospects are using. Then you can follow them and connect with people by including them in your social media updates.  

 

With the hashtags, your posts and updates will get popular and bring in the audience related to your industry.

 

8. Social Bookmarking Websites

Well, it’s always easy to find new prospects if you know about their presence on social bookmarking websites. Reddit and bizsugar will help you to share the great content that will help you in establishing yourself.

 

Just make sure the content that you are sharing to attract your prospects should be highly relevant and not overly promotional.  

 

9. Content Curation

Content curation tools such as Paper. li will help you to put together online newspapers focused on a specific topic or industry. This platform helps in sending newspapers as an email newsletter.  

 

All you have to do is to include any person’s content that you are trying to get attention to through your content roundup. Content curation is one of the best ways to get the attention of influencers and build relationships with them.

 

10. Conferences

Conferences, workshops, and trade events are excellent opportunities to connect with your potential prospects. Always remember networking is a tough and long process.   You should meet people there and build relationships with them to make instant sales.  

 

11. Client Referrals

Since you have worked hard to convert your B2B leads into prospects and ultimately into clients, so reaching out to them and asking for referrals is a smart way of prospecting. Your clients would be knowing a lot of other people in a similar niche. Hence, it will make a huge difference if your client is willing to refer to their contacts.  

 

12. Direct Email

Direct email is the best option if your business has a high financial value. This will help you to form personal touch and trustworthiness with your prospects. You can either send a handwritten note or a letter to update them in regards to your business activities.  

 

Wrapping Up

Marketing and finding B2B prospects always needs a little more effort than the one you might be doing right now.

The best way to find your prospects is to target new resources. Remember your leads will have a tangible impact on the growth of your organization.

 

So, breaking down the mechanics of lead generation will turn your business into a successful venture. Just start with the hidden gems and you will take off easily to scale up your business for the long term.  

Why you should use press on nails and the dangers of acrylics and gels manicures

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Have you ever seen Jennifer Lopez without perfect nails in her performances? Her nails often change designs and lengths from performances onstage at The American Music Awards, The Grammy’s and music videos. What’s her secret? She uses press on nails. The brands J.Lo’s likes are Static Nails and iikkonn.

Many celebrities use them because they are quick, easy and safe to use. There is less damage to the nail than acrylics and virtually no chipping until you take them off.

Celebrity singer Beyonce gets press on nails. She proudly had her nails painted purple with KOBE on one hand and Gigi on the other. Such a caring gesture for all those love and miss Kobe Bryant and his daughter Gigi. The famed nail artist who paints over Beyonce’s nails is named Lisa Logan. Her salon, The Nail Suite is located in Harlem, New York. Lisa also works with celebrities Katie Holmes and Pink.

Were you surprised your nail salon has raised prices due to the COVID-19 pandemic?

Press on nails are a more affordable option than getting a traditional manicure every week or two. Nail press kits can be priced as low as five to $10. That’s quite a savings over the traditional manicure that can cost upwards of $50 or more.

It’s a great idea to have a few sets of press on nails on hand because as we never know whether nail salons will again close at the last minute.

With press on nails is that you can change your color and style anytime and you don’t have to wait for the next few weeks to get to your nail salon. Press on nails are so versatile you can use them from a day look and then use a different set with a different color and design for an evening look on the same day.

Are Press on Nails Safe?

Let’s begin to observe what the traditional methods of fake nails do. The UV light used to set gel manicures, traditional manicures and acrylic tips can be dangerous to the skin and cause cancer. It’s a good idea to apply sunscreen 20 minutes prior to any UV treatment. The electric file that removes these toxic critters on your nails can damage the nail plate and cuticle.

Those toxic odors you’re breathing in while your manicurist puts gel and glues on your nails are certainly not healthy. That alone makes is a good idea to wear a mask at the salon even when Covid-19 is not around anymore when opting for gel and acrylic nails.

Giving your nails a break from traditional manicures whether using gel or tips is a good idea. This allows the nails to breathe and heal. “Gel manicures can cause nail brittleness, peeling and cracking, and repeated use can increase the risk for skin cancer and premature skin aging on the hands.” says the American Academy of Dermatology

Still, there are concerns with press on nails, but the advantages are far less dangerous than other gel and tip manicures. Some of the concerns would be the actual glue adhesive that is under the press on nail to attach it to the nail bed. When removing the nail from the natural nail there can be issues where some superficial layers of nail cells occur. What appears as white spots on the nail is called keratin granulation. Don’t worry, they can be removed with light buffing.

If you’re trying to naturally grow your nails long and strong it’s a good idea to give traditional manicures that includes gel or acrylic nail tips a break. You also have to consider the damage that can be done with many of the nail polishes on the market today. They contain chemicals that can leach into the nail bed an weaken the nail.

“Toluene is linked to short-term problems like headaches, confusion, fatigue, and eye, nose, and throat irritation. In the long-term, toluene is associated with impacts like kidney and liver damage, reproductive harm, and developmental toxicity.” Source: Madesafe.org

Formaldehyde is frequently used in nail polish. In fact, up to nail hardeners include formaldehyde concentrations of up to 5%, while nail polish can go up to 0.5%.Source: ZME Science

Dibutyl Phthalate, a commonly used plasticizer, exposure has been linked to nausea and irritated eyes, skin, nose, mouth, and throat. Source: ZME Science

Try an organic nail polish available on the market today. Give them a try even if they are more expensive if you are concerned about allergies and your health.

Source Pop Fashion News

Content Marketing Strategies During the Coronavirus

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Content Marketing Strategies During the Coronavirus

 
 
 
 
 

The world has turned upside down. With company closures, layoffs and a shutdown economy, business are thinking for new ways to approach customers.

 

As reality sets in, this crisis is an indication of how we are seeing the future.

 

Be Empathetic When Promoting Your Brand

 

See this pandemic through the eyes of others- not just yours.

 

Public relations is necessary to help with brand presence when sales are down. With the current health crisis underway, now is not the time for press releases. It’s about building your social media and staying relevant to your audience. People always remember the ways you engaged with them in a time of crisis.

 

The narrative of your communications must fit the current environment to what’s happening in the world today. Companies must be careful not to exploit the current health crisis to promote their brand.

 
 

Your marketing budget most likely has decreased due to the lack of sales. Don’t stand down but rather stand up.

 

There may be less competition out there right now. There could be opportunities to stay ahead of the herd for those that have fallen behind. Helping others is a great way to find hidden opportunities that may have never existed before.

 

Strategies To Use That Keep Customers Engaged

 

Place a COVID-19 response banner at the top of your website that directs to content showing how your company is able to help. People want to know what problems you may be able to solve for them during this crisis.

 

There are industries that will have a very difficult time recovering. If you are in these industries or have some relation to them in the supply chain, it’s time to get creative and approach new avenues. Your customers will be looking to you by the way of online marketing and video conferencing. Virtual technology is not just a way to interact with employees, it’s a way to stay close to your customers.

 

Keep Long Term Goals in Mind

 

Don’t stop marketing. The investment is worth it. The opportunity exists to get more eyeballs to your content. People have more time to be in front of the computer. Take advantage of using video to reach clients. Luckily, it your budget is slashed there are ways to present this content affordably. When giving a presentation prepare an organized content outline and script. If technology gets interrupted, it’s a good idea to make notations on your outline for where you left off.

 

Take advantage of   Zoom and   Microsoft Teams which are offering free and discounted services.

 
 
 
 
 

Podcasts work the same. Prepare a marketing plan with an outline and topics just as you would a blog. If hosting something more informal where the audience interacts via a chat system or calling in, prepare scripts for questions you think would get asked so your prepared- especially if it’s a live event. After your presentation is over, have it transcribed to use for inbound marketing. Re-purposing the same content for different formats will broaden your reach. However, it must be relative to the type of audience on that platform.

Rethink Keywords and Topics

 

Use Google trends to help find relative keywords and topics that are trending. If your business is related in some way to a trending topic, write something relevant. Perhaps there is a silver lining on how you are a currently helping a suffering industry. If so, write a story about it. If not, perhaps publish ideas on how you would fix a problem.

Some Business is Better Than No Business

 

Now is the time to have a sale. Some will tell you never to discount prices. Just because you lower prices at this time, does not mean you’re lowering value.

 

There is no reason why B2B companies can’t offer some of the traditional e-commerce consumer marketing tactics into the mix. Of course, you have to factor in your costs and margins- but it can be an effective way to attract customers.

 

Why You Should Create a Pillar Page

 

Pillar pages are a great way to help with your search engine rankings. They help organize content on your website for the benefit of SEO. They allow your website to break down niche topics for your services.

 

For B2B it’s recommended to link to an educational pillar page and not a landing page that sells during pandemic times. Your upside strategy is to educate first and capture relationships with a customer. B2C selling products can use product links if it is permissible by the publishers as they may get affiliate fees from such relationships.

 

Pillar pages are a marketing and SEO tool to cover all aspects of a topic on one page. For example, a topic is created under one keyword such as “email marketing.” Various topic links to more detailed information would direct to a blog expanding on the specific topic. Pillars are much longer than other pages on your website. Pillar pages can be designed with simple graphics making them visually more appealing and easier to navigate.

 

Let’s say you are in the content marketing industry. Your website offers services helping people create emails, videos, content marketing specifically for accountants. The titles of the topics used on the pillar pages will link all of the various other content on your site.

Pillar pages have different subtopics related to other content on your page.

 

Here is an example of a small simple pillar page used for marketing purposes. On the far-right side, the listed topics are hyperlinked to a relevant blog on that topic. If this was a live page, the links takes readers to the blog, white paper, case study, article etc within your website.

 
 
 
 
 
 
 
 

Don’t forget to place link-backs to the pillar page so readers can connect back to other topics. You can place multiple graphic boxes on a pillar page to further create an internal linking strategy.

Guest Blogging

 

Page Authority scores range from one to 100. Higher domain authority scores will have a greater ability to rank. Check out guest blogging on websites with domain authority from 21-70. Don’t discount lower authority sites as some of your customers may be reading them. You can use Moz.com to search for domain authority site rankings. Re-purpose original content or create new content to attract audiences. Your content must be highly relevant to the website your guest post appears. Check out Buzz Blogger to find websites taking guest blogging submissions.

 

We Need To Support Others

If you are an enterprise business, you can support smaller businesses your connected with. Check out https://paytoday.club/ You can show that you are committed to paying vendors on time. Spread the word to others. If you are a small business share how you got paid to help others. Government entities can also join.

 

In final: Don’t panic. Be as methodical and strategic as you were before the Coronavirus pandemic. Things will get better. All you can do is prepare for the future and think positive. It’s in the worst of times where we are stripped naked to see the vulnerabilities in our businesses. Now is the time to realize how we can become stronger than ever.

 

About the Author-Leslie Cohen: With over ten years of experience at consumer startups, media companies, and an agency, Leslie brings new perspectives for content writing using her creativity along with being knowledgeable about data analytics SEO, and sales copy. She is recognized for a full- hearted approach with colorful ideas that help you succeed with your marketing plans. She specializes in copywriting and content marketing strategies to create the magic that attracts new clients, and up-sells existing. If you have not yet reached your goals, I can help you figure out a way to accomplish them.

 

The Best Tips To Become Successful With Content Marketing in 2021

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What makes a good writer and how to make your content a successful? You have to write like today is the moment and what the future will bring for your audience.

 

If you aren’t already practicing these tips below, you should be. If you are, here are some insights that help marketers assess what to look for when hiring a content writer.

 

What type of content is the best to post to grow my business?

 

Blogs, articles, newsletters, case studies and white papers are fantastic lead magnets to develop relationships with your customers.

 

Case studies are great for convincing how and why your products or services have been successful with proven concepts. With a case study you take a customer’s real experience about why they made the decision to become a customer, and what it’s like for them to use your product or service. Case studies should deeply communicate “how” your product or service helped a company accomplish their needs.

 
 
 
 

Tip: Place a sign-up form at the end of your published content as an invite to receive a case study. It’s a vital CTA ( Call to Action) step for the reader to further gain trust with your brand.

 

All of your blog posts should have a lead magnet with some free content offerings such as “more tips”, a “free trial”. This can also be in the form of a discount offer or even a sign up to your newsletter. You’re leading a potential client to interact with your services that helps them decide to do business with you. Hopefully, email leads should flood your inbox.

 
 

Tip: White papers help readers gain detailed knowledge using a longer format. Articles and blogs enlighten and perk interest, and address questions at the beginning of the education process. People buy based on trust and that you will not disappoint them. Trust is earned over a period of time through various stages of the pre-buying process.

 

The Value of Data from Your Current Customers

 

With a base of current customers, the data you have from successful campaigns is worth its weight in gold marketing to new customers.

 

Current customers let you understand what made them decide to buy. Was it price, long term customer service needs, ease of use, or something else? Additionally, study what caused certain customers not to buy, and at what stage of your marketing did they drop out of the sales funnel. Data bases must be timely and accurate. Clean, rinse repeat.

 

B2B audiences are looking for empathy when deciding on a buying opportunity. Use emotional decision-making factors for content to gain more trust for your brand.

 

Did you know that 80% of people appreciate learning about a company through custom content. 31.8% of companies with a content strategy achieve 27.1% higher win rates than those without a content strategy (CSO Insights).

 

Boost Conversions with Storytelling

 

Every piece of content you push out should offer a better way to do something amazing with your products. Being creative takes skill. Planning the right moves takes time to acquire customers. If you can’t figure it out yourself, its time to hire a professional.

 

Storytelling creates a bonding effect and connects to your someone on a deeper level. Effectively done, it creates a longer attention span, giving the reader a chance to relate and reflect. I bet you never forgot the stories your parents and relatives told you when growing up. Well, same effect- being memorable.

 
 
 
 
 
 
 

Great writing should resonate a reader with the same feeling when entrenched in watching a great movie or reading a novel.

 

It’s not easy to create an emotional selling concept. Many writers can’t do it. When you find one, this writing style has proven to be highly effective in capturing business.

 

You must decide the purpose, who you are writing to, and what you want to accomplish. Most importantly, decide how you want your audience to feel. Do you want to enlighten an audience, bring reflection, gain excitement, feel sympathy or empathy?

 

Put a bit of psychology in the mix and your content will be more convincing. Study what makes people tick. An advanced writer will understand how to get people to buy whether it means being controversial, factual, sad, funny or dramatic. If you understand your audience and what your brand stands for, it easier to figure this out.

 

Does your database include all key decision makers relevant to your projects?

 

Make sure you know the level of involvement for those you are marketing to, and who are the influencers and final decision makers in the buying process.

 
 
 
 
 
 
 

The art of content writing and targeting.

 

Don’t just market to everyone you think will buy your product or service. Start marketing to those you know “will” use your services effectively using data.

 

Using too wide of an audience approach, your research may be too broad and ineffective. Narrow your research and know who you are targeting for each campaign.

 
 
 

Tip- Get your business into the news, an industry publication, or a mention from an industry expert which can help project authority and trust. Decision makers are more likely to trust your brand when seeking out peers and news within their industry.

 

Become a guest poster or interview subject on someone else’s audience to gain exposure. This can be on a podcast, written publication, television, or radio show. If your budget allows, hire a PR person to get you leads for an appearance.

 

The Writers Prospective

 

Writers are often given assignments from brands about explaining benefits and features and why they should choose your products or services. We are told to “speak in the brands voice.”

 

If a writer doesn’t really know and understand your brands voice, they left in the trenches to figure it out. A writer should have a one-on-one discussion with you about what your brand is about. It should be a deep discussion.

 

Don’t expect a writer to really understand your business just from your website. If the person hiring the writer really knows the answers a writer should be looking for- that’s awesome. If not, a good one will probe the right questions to make the project a success.

 

Good writers are also good salespeople and story tellers.

 

You shouldn’t deny a writer for wanting to spend time going over a road map to help you develop a deeper understanding and strategy for an assignment. It’s money well spent- especially for larger projects.

 

Many writers such as myself with credit back a roadmap fee once you agree to hire. If you did not make a hire- the road map is still an invaluable tool for future projects you create. It’s money well spent either way. You will both decide if you are right for each other at this critical inflection point.

 

Personas

 

Part of understanding a persona is their role in the company and their job responsibilities. Many marketers fail by approaching C-Level Executives with the same selling strategy as they would a mid-level manager.

 

The marketing strategy must change if you are marketing to the C- Suite. They look for the impact and consequences your product/service can have on the future of their business.

 

C- Level executives normally are not involved in premarketing buying processes. A team of company marketers who have been sold through a sales funnel process will then decide to make recommendations for your product to be evaluated for a sale. It’s a good idea to familiarize yourself on how that decision making process works before you start your content marketing.

 
 
 
 

Good writers will ask more in depth questions for information about why a persona makes a budget decision and how they arrive to it.

 

Part of understanding a persona is their role in the company and their job responsibilities, and their challenges. The persona should go deeper, and you should be discussing with the person you hire why their clients buy from them.

 
 
 

Key points for 2021 and beyond.

 

· Develop flexible strategies with each social channel.

 

· Deliver marketing information through communities, Facebook and LinkedIn groups.

 

· Spar community connectedness where the audience can communicate between themselves such as a slack channel.

 

· Remove biases about your audience. Curate your content with the actual problems and questions your customers

have.

 

· Good timing is everything. Give the audience what they need at that given moment.

 

· Use press releases and publish on industry source websites. C- Suite Decision makers read the news.

 

· Use readable URL’s so your content is better found and understood for SEO purposes.

 

· Make sure to include keywords within the URL.

 

· Focus on quality- not quantity. Content marketing is not a numbers game.

 

User-generated stories have been quite successful in creating brand trust, which in turns attracts new loyal customers. Follow the practices from above and you are sure to see a better ROI on your road to content marketing success.

 

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