FedEx Corp announced the launch of a new digital platform called fdx. This platform will offer merchants a data-driven platform with e-commerce solutions for the entire online sales journey. Merchants can sign on to the forum and see an increase in conversion. The same media will optimize the fulfillment of orders and also streamline returns. FedEx appears to be the newest company to offer a total package to merchants, following popular e-commerce fulfillment companies that offer similar services, including Walmart and Amazon.

FedEx Corp. President and CEO Raj Subramaniam announced the new platform at the Big Show at the Jacob Javits Convention Center in New York City by the National Retail Federation. The trade association conducts this show each year, and there were reportedly 40,000 attendees, 6,200 brands, and 1,000 exhibitors in early January.

Subramaniam said that the logistics company had launched fdx for merchants and it will “help them optimize and grow their businesses through digital intelligence.”

The content from FedEx’s newsroom mentioned an official launch of fdx in fall 2024. The company is offering a private preview when requested. It has also provided a link to sign up for businesses who want to learn more about the data-driven digital platform.

FedEx also mentioned the digital capacities of the upcoming platform that would help merchants. Some included a growth in demand using their member network and increased conversions.

According to the company website, Fdx is also expected to improve the visibility of shipments and offer more control in near real-time. The upcoming platform would also help merchants enhance the sustainability of supply chain decisions as well as make the returns experience more streamlined. Orders would also be optimized and more.

The new platform launched by FedEx is expected to compete mainly with Amazon. Both FedEx and UPS have been losing deliveries as the giant e-commerce platform uses third-party contractors with good relationships.

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