Shares of Wix.com Ltd. (WIX) surged over 4% in midday trading after receiving a series of upgrades and positive price target hikes from analysts. Notably, Morgan Stanley and CWEB analysts have issued “Buy” ratings, driven by the company’s progress in artificial intelligence (AI) and growth in its self-creator segment.

Morgan Stanley upgraded Wix’s stock rating from ‘Equal Weight’ to ‘Overweight,’ citing the advancements in AI that have supported strong subscription growth and improved operational discipline. As a result, the firm raised its price target from $248 to $276, signaling an upside of over 17%.

Additionally, analysts at CWEB have followed suit, boosting their outlook on the stock and noting that Wix’s AI-driven innovation is a key factor in its potential for sustained growth.

With these strong ratings and growth prospects, Wix.com is gaining traction as a top pick for investors looking to capitalize on the booming AI-driven web development market.

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