Wix.com Ltd delivered a solid start to 2025, with Q1 revenue of $473.7 million narrowly topping the $472.1 million IBES consensus, and operating income of $37.4 million. The cloud-based website platform recorded a gross profit of $321.9 million, translating into an adjusted gross margin of 69%, alongside net income of $33.8 million and free cash flow of $142.4 million.
Key Financials
Revenue: $473.7 million vs. $472.1 million estimate
Gross Profit & Margin: $321.9 million; 69% adj. gross margin
Operating Income: $37.4 million
Net Income: $33.8 million
Free Cash Flow: $142.4 million
Margin and Profitability Trends
Wix’s ability to sustain a 69% adjusted gross margin reflects its scalable, subscription-driven model. For a deeper look at trailing-twelve-month profitability metrics—such as gross, operating, and net margins—refer to FMP’s Ratios TTM API, which contextualizes how Wix stacks up against peer SaaS providers.
Guidance and Growth Outlook
Q2 Revenue Forecast: $485–489 million (up 11–12% YoY)
Full-Year 2025 Revenue Outlook: $1.97–2.00 billion
Wix’s mid-teens growth outlook underscores confidence in continued subscriber additions and professional services uptake.
What Investors Should Watch
Subscription ARPU: Upselling higher-tier plans will be critical to achieving the high-end of Q2 guidance.
Operating Leverage: Margins may expand if R&D and marketing spend grow at a slower pace than revenue.
Cash Flow Conversion: With $142 million in FCF, monitor capex trends and share-buyback or dividend initiatives.
By blending recurring-revenue strength with disciplined cost management, Wix is poised to deliver on its growth targets and maintain healthy margins through 2025.
