Warner Media ‘s Wonder Woman 1984 is slated for release on HBO Max on Christmas Day. The company has struck a deal with Roku, maker of some of the most popular streaming devices in the US, to enable millions of Americans to watch the film from the comfort of their homes.
The streaming service comes at a cost of $15-per-month and will be available on Roku devices beginning Dec. 17. Roku is considered to be the most widely used connect-to-TV platform in the U.S., and will now become a major distributor of HBO Max. This fledgling service is the latest that has been added to its lineup, providing it with a much wider potential audience as it works towards a growth that will surpass its current portfolio of 12.6 million active accounts.
Senior VP of Platform Business at Roku, Scott Rosenberg said in a statement that he was “thrilled” to get the HBO Max library to Roku’s 100 million American users. “Reaching mutually beneficial agreements where Roku grows together with our partners is how we deliver an exceptional user experience at an incredible value for consumers and we are excited by the opportunity to deepen our longstanding relationship with the team at WarnerMedia,” he added.
After NBCU struck a deal with Roku, Warner Media announced that HBO Max would be coming to Amazon Fire platforms. There are still uncertainties with Roku as it announced that it would release Wonder Woman 1984 on HBO Max and in theaters Dec. 25.
For several months, HBO subscribers who accessed the network’s programming via a Roku device were unable to upgrade to the full HBO Max offering that includes shows such as Friends, The Big Bang Theory, Crazy Rich Asians and The Lord of the Rings trilogy.
Warner Media chief revenue officer Tony Goncalves said in a statement that he, too, was “thrilled” to strike the deal, adding, “We’re breaking new ground in the months ahead, and we can’t wait to work with our longtime partners at Roku to build on our past successes and bring HBO Max’s best-in-class quality entertainment to Roku’s large and highly engaged audiences.”
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