Walmart (WMT), the nation’s leading retailer, is the newest distributor of Victor Allen’s ready to drink iced coffee cans. Walmart distributes several brands and will now retail the coffee brand’s Ready-To-Drink Iced Coffee Latte from May 3. This new deal reiterates Walmart’s policy of offering high quality goods at reasonable prices for its customers.
Victor Allen’s coffee from Trilliant Food and Nutrition will be available in 8 ounces cans in the following flavors:
Caramel Iced Coffee Latte
Mocha Iced Coffee Latte and
Vanilla Iced Coffee Latte.
More than 500 select Walmart stores will retail the iced coffee lattes. These cans have also been rebranded and now have a new brand logo as well as packaging graphics.
In a press release by the company, Tom Lehocky, who is the Vice President of Sales for Trilliant Food And Nutrition said that the demand for high quality coffee that was reasonably priced was in great demand and the market continued to grow as inflation remains.
WMT
The VP added that the Victor Allen’s Coffee Brand wanted to empower its consumers to drink iced coffee beverages “without having to compromise on quality or spend extra dollars from their bank account.”
Lehocky also said that the Victor Allen’s Iced Coffee Brand was “proud to partner” with the big box retailer and was proud to bring their brand to the “Walmart community.”
Trilliant Food And Nutrition is a leading brand in the U.S. The Little Chute, Wisconsin based company is a roaster, blender and packer of coffee. It has distributed its coffee blends and more at Walmart. Now, it is adding beverages to its existing range of food items with Victor Allen’s Ready-to-Drink Iced Coffee Lattes. Walmart has also begun to retail the additional brand from the company as it strives to provide its customers with a wide range of high quality, yet affordable items in all categories.
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