Walmart (NASDAQ: WMT ), the nation’s largest retail store has partnered with digitally native, The Honest Company to sell its clean conscious products such as diapers and wipes online. Assorted body care lines as well as products formulated to provide relief from eczema will also be available on the big box retailer’s website. Products from the company founded by celebrity Jessica Alba will also be available in-store, later this fall.
The Honest Company already sells its branded merchandise through e-commerce partners and retail stores. However, its partnership with Walmart will increase access to new customers as the giant retailer has huge customer base across the nation, both online and in store.
The Honest Company was launched by celebrity actress Jessica Alba, about a decade ago. It was formed with a mission to market a brand that focused on a clean lifestyle movement. Its aim was to create a community filled with conscious consumers. It wanted to disrupt multiple categories of consumer products. It creates thoughtfully formulated products, which are safe and effective, in the following categories:
personal care
baby products
beauty products and
household products.
Ralph Clare, who is the Vice President of Baby Consumables at Walmart U.S. said that the big box retailer was committed to adding different products that customers would trust and buy for their families and adding products from The Honest Company was the giant retailer’s newest example of that commitment.
Clare also added that Walmart aimed to make it both easy and convenient for its customers to shop for brands that reflected their specific needs “during their weekly shop.”
Nick Vlahos, who is the Chief Executive Officer at The Honest Company, said that their expansion with Walmart was a “perfect example” of their omni-channel retail strategy. By adding Walmart to their strategic list of retailers, the company could increase access of their sustainable products to “even more consumers every day.”
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