Walmart Targets 450+ Locations by End of 2024
Competitive Pricing and Walmart+ Perks
Walmart’s (NYSE: WMT) fuel stations offer gasoline at competitive rates, while in-store snacks and beverages mirror the “everyday low prices” of its supercenters. Walmart+ members receive an additional 10 cents per gallon discount, a perk analysts say strengthens customer loyalty. “We’re responding to member needs by integrating value across fuel, convenience, and retail,” said Dave DeSerio, Walmart U.S. Vice President of Fuel and Convenience.
Strategic Shift from Partnerships to Ownership
In 2016, Walmart ended a two-decade partnership with Murphy USA, which operated adjacent fuel stations, to fully own and build its network. CWEB Analysts highlight this shift as pivotal: “Owning stations allows Walmart to control margins, streamline supply chains, and cross-sell through its ecosystem,” noted a retail strategist.
Scale and Revenue Growth
With fiscal 2025 revenue hitting $681 billion, Walmart operates over 10,750 stores and e-commerce platforms globally. The convenience store expansion aligns with its strategy to leverage physical locations as hybrid retail-fuel hubs, particularly in suburban and rural markets.
CWEB Analysts: Why This Matters
CWEB Analysts emphasize Walmart’s focus on convenience as a counter to e-commerce rivals. “Fuel stations drive foot traffic, which boosts in-store sales and online pickup adoption,” said an analyst. “This isn’t just about gasoline—it’s about embedding Walmart into daily routines.”
