Walmart, the nation’s largest retailer, is in talks to buy Vizio, a manufacturer of intelligent televisions, for over $2 billion, according to a report in the Wall Street Journal. The Tuesday report led to a 26 percent surge in Vizio’s share price, with a brief rise to 36 percent in afternoon trading. Walmart shares fell by 1 percent after the Journal released the report that quoted sources familiar with the matter. Walmart’s reported offer of $2 billion indicates a 30 premium of Vizio’s share price at Monday’s close.
Walmart is Vizio’s largest customer, and acquiring the innovative television manufacturer would be a good move as the giant retailer sells the most significant number of Vizio televisions as per sales figures, according to the WSJ.
Walmart launched Walmart Connect in 2022. The big box retailer’s retail media advertising division allows brands to advertise their products on its website. Brands can advertise in-store through digital displays, connected TVs, and radio.
Insider Intelligence reported that Walmart Connect generated $3.19 billion in revenue last year. By acquiring Vizio, the giant retailer can sell ads on additional devices.
In June 2022, Walmart entered into an exclusive arrangement with Roku. Roku viewers could purchase products fulfilled by Walmart directly on their Roku with the help of a remote. After the WSJ report was released, Roku shares fell roughly 9 percent in afternoon trading. Roku is an intelligent manufacturer of television and streaming devices. Its products are also sold at Walmart, a direct competitor of Vizio.
Neither Walmart nor Vizio commented on the deal. If Walmart acquires Vizio, it will directly compete with Roku and Amazon’s Fire TV, which dominate the affordable smart TV space.
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