Walmart remains in the forefront of innovation and expansion. Its latest move to please its customers and get new ones has been to partner with a popular designer duo, Dave and Jenny Marrs. They are well known as they appear on home-remodeling shows featured on HGTV.
Walmart’s furniture collection now includes a porch swing and a dining table from the star couple’s collection. In an interview with Bloomberg, Julie Barber, who is a senior vice president at the big box retailer, said that the nation’s largest retailer was planning to add indoor furniture, at the earliest.
Barber also said that the partnership was a part of Walmart’s thrust towards “stylish and chic” merchandise. It is a move forward as its customers were looking for such furniture. She added that the retailer was looking at an assortment of furniture and other items that would be of “higher quality” in both home goods and decor.
Walmart has always looked to be a “one-stop shop” for its customers and this was the reason why they were strategically upgrading categories that included “sporting goods, hardware, automotive, paint and outdoor living.”
Walmart is looking to boost its decor credentials with a new outdoor furniture line backed by Dave and Jenny Marrs, a builder-designer duo known for their home-remodeling shows on HGTV https://t.co/OJfUcM16Wd
— Bloomberg (@business) April 25, 2022
Walmart has been working towards improving its home department by adding new items, some of which are more upscale than its earlier offerings. Its home department is lucrative to its bottom line as it generates a wider profit margin than its core food business.
The home department, however, does not see huge demand like its food business. This is because the home department has been viewed as one that offered limited choices and was perceived to offer merchandise of low quality.
In the past few years, Walmart has been working to change that perception as it adds a wider rage of merchandise available from a variety of sellers who offer items at different rates, including high end items. The retailer has added a dedicated landing page for furniture and decor items that are upscale. Adding items from the popular builder-designer duo Dave and Jenny Marrs is one more step forward for the largest retailer and employer in the world; to increase access to a wider number and range of items for its customers.
