The Trump administration is pressing India to lift restrictions on foreign e?retailers—allowing U.S. giants Amazon (NASDAQ:AMZN) and Walmart (NYSE:WMT) to sell their own goods directly, rather than only operating as online marketplaces, as part of broader trade negotiations.
Why It Matters
Market Size: India’s e?commerce sector is poised to reach $125 billion, driven by rising internet penetration and mobile payments.
Competitive Landscape: Domestic players like Reliance Retail (NSE:RELI) can both produce and sell goods, creating an uneven playing field for U.S. firms.
Trade Leverage: The U.S. threatens 26% tariffs on Indian exports if agreements aren’t finalized within 90 days, raising the stakes for New Delhi.
Key Negotiation Points
Full Market Access
Current Rule: Foreign e?commerce can only facilitate third?party sales.
U.S. Demand: Rights to hold inventory and sell directly, mirroring domestic rivals.
Sectoral Scope
Beyond e?commerce, talks cover food, automobiles, and technology.
High?Level Engagement
U.S. Vice President JD Vance met PM Narendra Modi on Monday, describing progress toward a “mutually beneficial” pact.
Lobbying from CEOs
Amazon’s Jeff Bezos and Walmart’s Doug McMillon have raised concerns directly with Trump, underscoring U.S. corporate pressure.
Implications for Stakeholders
Amazon & Walmart: Direct access could accelerate growth, improve margins, and deepen local logistics investments.
Reliance Retail: Mukesh Ambani’s empire may face intensified competition, potentially eroding market share.
Indian Consumers: Greater choice and competitive pricing—but domestic entrepreneurs worry about foreign dominance.
Global Trade: A breakthrough could set a precedent for other sectors and geopolitical negotiations, while failure risks punitive tariffs.
Track E?Retailer Financial Health
For a detailed view of Amazon’s and Walmart’s profitability, growth, and valuation trends, explore the? Key Metrics TTM Statement Analysis APIfrom Financial Modeling Prep. This API delivers up?to?date trailing?twelve?month metrics—such as revenue growth, EBITDA margins, and return on equity—essential for assessing how regulatory shifts may impact these e?commerce leaders.