The Trump family has committed an investment of up to $23 million (£18.7 million) in MMA Inc., the mixed martial arts enterprise co-owned by Irish sporting icon Conor McGregor. This capital injection, disbursed over a scheduled period, signals a notable convergence of elite sporting interest and financial strategy.
President Donald J. Trump has long demonstrated a discerning engagement with the world of sport. A former collegiate football player and an accomplished golfer, his enthusiasm for athletic endeavor extends also to mixed martial arts, a discipline in which he has maintained a sustained and sophisticated interest. His amicable rapport with UFC Chief Executive Dana White is well documented, and this latest venture further cements the Trump family’s expanding portfolio within the combat sports arena.
MMA Inc., originally established in Australia, rose to international prominence in 2024 and is now publicly listed on the New York Stock Exchange. The organization specializes in the provision of structured, digitally delivered mixed martial arts training modules, curated explicitly for gyms, coaching professionals, and elite athletes. Notwithstanding its global outreach and innovative pedagogical model, the company recorded a fiscal deficit of $25.7 million in the 2025 financial year.
The relationship between Donald Trump and Conor McGregor has historically been defined by mutual admiration, characterized by shared interests in commercial sport ventures and commanding public personas. This latest familial investment, however, introduces a distinctly pecuniary dimension to their association, elevating a rapport once largely symbolic into a substantive financial partnership.
In a concurrent development, President Trump is scheduled to host a UFC event at the White House on June 14, 2026. The occasion is expected to feature a particularly distinguished card, with Dana White confirming that official matchmaking proceedings will commence in February 2026.
McGregor, meanwhile, has been observed intensifying his training regimen under the tutelage of his longstanding mentor, John Kavanagh. In late 2024, Kavanagh remarked that the Dubliner was exhibiting uncharacteristic levels of focus and discipline in anticipation of a potential return. While White has yet to formally confirm McGregor’s participation in the White House fixture, the fighter himself has repeatedly voiced confidence that he will feature on the card.
As one of the most recognizable figures in the history of the Ultimate Fighting Championship, McGregor retains considerable drawing power and cultural resonance. His prospective involvement in the June event has engendered considerable speculation among devotees of the sport, many of whom remain eager to witness his re-emergence on so prestigious a stage.
