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HomeBusinessThe case for buying Groupon (NASDAQ:GRPN) is getting stronger

The case for buying Groupon (NASDAQ:GRPN) is getting stronger

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T. Schneider

After the market closed on Wednesday, shares of Groupon (NASDAQ:GRPN) were up 3.8% because the business had beaten analysts’ expectations.

The company’s second-quarter non-GAAP EPS of $0.10 was $0.10 higher than the consensus forecast of market analysts. An increase of $5.82M in revenue over $129.1M was achieved.

Chief Interim Officer Dusan Senkypl said in a statement, “After completing the first quarter as interim CEO, I have better visibility into how much work is waiting ahead, and at the same time, I can see that we are on the right path towards a successful transformation of the company.”

However, I am glad to see sequential improvement in our financial performance, recognizing that development is not always linear and that our firm continues to face challenges.

Groupon has been able to enhance the copywriting of deals and the process of creating deals through the company-wide implementation of AI. Groupon is also using AI in product and engineering initiatives to enhance deal recommendations and quality control, among other things. Groupon enterprise accounts are once again growing year over year.

There are currently established institutions listed as Groupon (GRPN) shareholders. They do have a sizable investment in the business. This means the institutions’ stock analysts have examined the stock and found it appealing.

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