NBA star Stephen Curry agreed to a long-term extension with Under Armour, ensuring he will continue to “Protect This House” beyond his playing career.

Terms of the deal announced on Thursday were not disclosed. ESPN reported it could be one of the most lucrative endorsement arrangements in sports when you add up the Golden State Warriors guard’s annual base pay, stock equity, royalties on signature brands and on-court incentive bonuses.

“I couldn’t imagine Under Armour without Stephen, or Stephen without Under Armour,” company founder Kevin Plank said.

Curry, 35, has been with Under Armour since 2013. The two-time MVP, four-time champion and nine-time All-Star launched the Curry Brand in 2020.

Curry, whose 10th signature sneaker with Under Armour launched this year, now holds the title of president of the Curry Brand.

“With the opportunity to deepen the partnership, with an expectation of it going past my playing days and the added investment in the great things that we both bring to the table, it’s an exciting time to strengthen that partnership,” Curry said. “We understand that it’s a mutually beneficial venture to do some great things, build a great roster, build more scale to the business and create great storytelling.”

Curry, who remains one of the NBA’s leading scorers at 29.6 points per game in his 14th season, said the extension will allow him to focus on signing new athletes as Curry Brand endorsers.

“I do have a lot left to accomplish on the court, however long I am playing. Hopefully, it’s no time soon that I’m thinking about calling it quits,” Curry said. “We’re going to have an investment in the roster of athletes — men and women, from various sports — that want to be a part of the UA and Curry Brand family. That’s where I think the biggest growth can come.”

Curry’s previous deal with Under Armour was set to expire in 2024. Plank and Curry met last week in Dallas to sign the finalized contracts.

“It begins with the person. One of the best things about Stephen that makes this deal so easy is that he truly is a better person than he is a basketball player,” Plank said. “And man, he’s the best in the world at one of those, so that’s a pretty big statement.”

–Field Level Media