Throughout his remarkable basketball career, LeBron James has maintained a close and meaningful relationship with trading cards. LeBron has had a significant influence on the trading card market since he emerged as one of the best basketball players of all time and from his early days as a highly sought-after high school prospect.

After more than 20 years of sponsorship with rival Upper Deck, LeBron James is switching to Fanatics Collectibles for his trading card business. Lebron and Fanatics will release their first card on January 19^th, 2024.

Enthusiasts will begin the transaction by offering a special Bowman brand card with two autographs from the National Basketball Association icon and his son Bronny.

One of the most iconic LeBron James cards is the 2003-04 Upper Deck Exquisite Rookie Patch Autograph, often considered one of the holy grails of modern basketball cards. Featuring an autograph, a patch from LeBron’s rookie jersey, and limited print runs, these cards are highly sought after and have fetched jaw-dropping prices at auctions.

Collectors and fans especially have a soft spot in their hearts for LeBron’s rookie cards. The demand for his rookie cards was a reflection of the great excitement and expectation surrounding his 2003 NBA debut. Collectors now highly value cards from his rookie season, particularly those with his autograph or uncommon parallels. As LeBron continued to rule the basketball world, the value of these cards increased dramatically over time, to previously unheard-of heights.

In addition to the financial aspect, LeBron’s trading cards serve as tangible tokens of his impact on the sport of basketball and popular culture. Each card tells a story of his journey, from the young prodigy in Akron to the global icon dominating the NBA. As LeBron’s career evolves, so does the narrative encapsulated in his trading cards, making them not just valuable commodities but also cherished pieces of sports history.

Beginning in 2026, Fanatics will take over from Panini as the official trading card manufacturer for the NBA and its players association. James, a four-time NBA champion, will now be exclusively available to fans in the form of printed cards. League partners have previously been able to print cards in the past despite exclusivity.

The long-term, exclusive rights to create, produce, and distribute trading cards representing other sports assets, such as Major League Baseball, the Major League Baseball Players Association, and the National Football League Players Association, have also been obtained by Fanatics Collectibles.

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