Get ready for stronger, more beautiful hair! The experts at Schwarzkopf, with over 125 years of hair care know-how, are launching their exciting new KERATÎME™ Care & Styling line. And guess what? You can only find it at Walmart!

Starting March 5, 2026, you can bring home professional-level hair care made simple. The new collection is built with Schwarzkopf’s special Multiplex Bonding Technology™. Think of it as a daily boost that works to strengthen the bonds inside your hair, helping to protect it from the wear and tear of washing, heat styling, and coloring. It’s an easy way to give your hair that healthy, “just-left-the-salon” feeling, right in your own bathroom.

We’ve teamed up with two amazing people to share the news: Country music star and entrepreneur Jessie James Decker, and celebrity hairstylist Kylee Heath. They both love how KERATÎME makes fantastic hair care easy for everyone.

Jessie James Decker shares, “My hair is a big part of who I am. I’m so excited to team up with Schwarzkopf on this new collection. It’s all about making you feel your best and love your hair, no matter what your day looks like.”

Celebrity stylist Kylee Heath adds, “Great hair always starts with healthy hair. That’s why I love this new line. It’s backed by real science that strengthens hair from the inside out, giving everyone the tools to feel confident in their own hair.”

Your New Go-To Hair Care Routine

The KERATÎME collection is designed to fit seamlessly into your life, with three ranges to meet your needs. Each product is under $15.00*, making premium hair care an easy choice.

For Dry or Damaged Hair: Deep Repair
Give your hair some extra love with this strengthening routine.

• Deep Repair Shampoo & Conditioner: Gently cleanses and softens while working to strengthen hair and protect against future damage.

• Deep Repair Overnight Treatment: An intensive, leave-in treatment that strengthens hair while you sleep, for silky-smooth results by morning.

• Deep Repair Detangling Treatment: A quick, leave-in spray that strengthens damaged hair and helps protect it from breakage, leaving it strong and resilient.

For Color-Treated Hair: Color Protect
Keep your color looking vibrant and fresh longer.

• Color Protect Shampoo & Conditioner: Gently cleanses and conditions while locking in your hair’s brilliance. It strengthens hair and protects your color, keeping it radiant for up to 12 weeks**.

For the Perfect Finish: Styling
Style with confidence, knowing you’re also caring for your hair.

• Hair Bonding Oil: This lightweight, fast-absorbing oil makes hair 10x stronger*** and adds incredible shine. It also provides up to 450°F heat protection, so you can style worry-free.

• Anti-Frizz Spray: Helps smooth frizzy hair, making it easy to manage. It strengthens hair from the inside while sealing and protecting the outside for a beautifully smooth, shiny finish.

Come experience KERATÎME for yourself! We’re celebrating with a special pop-up at the Walmart Spring Beauty Event in Plano, TX from March 5 to April 6. You can explore the new products, get tips, and even meet Jessie James Decker and Kylee Heath in person on Saturday, March 21.

Find the new Schwarzkopf KERATÎME collection at your local Walmart or online at Walmart.com. It’s time to reveal your strongest, most beautiful hair yet!

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