The success of Zelda stormed the software market this May, with game sales up nearly 30% compared with the same period last year, leading to over 2.17 million titles sold.
A brand-new study released by social poker platform Replay Poker reveals the most popular Legend of Zelda characters across each U.S state.
The experts have taken a seed list of every Legend of Zelda character and used Google search data to examine the search volumes across each US state California are as follows:
The Legend of Zelda characters receiving the most monthly searches in California are as follows:
- Zelda takes the top spot, with an average of 25,979 monthly searches.
- Link ranks in second place, with an average of 6,517 monthly searches.
- Sheik is third most popular, with 1,526 monthly searches on average.
Overall, the study reveals Zelda is the most popular gaming character, with a total average of 176,474 monthly searches across the US.
Zelda is an elf-like Hylian princess of the kingdom of Hyrule, an associate of the protagonist Link, and bearer of the Triforce of Wisdom. Whilst she is the eponymous character, Zelda’s story role is often that of a damsel in distress or donor who assists Link.
Meanwhile, Link is the second most popular across the nation, with an average 46,615 searches per month.
Link is the soul of a legendary hero that throughout history is reincarnated within a seemingly ordinary boy or man when the need arises for a new warrior to defeat the forces of evil.
The third most popular character across the nation is Sheik, with an average 10,668 monthly searches. The top five is rounded out by Tingle in fourth place, and Navi in fifth place.
Surprisingly, Ganondorf nor Midna did not appear in the overall top five.
Ash Keene, Operations Manager at Replay Poker has commented on the study findings:
“The ‘Zelda’ series, developed by Shigeru Miyamoto for Nintendo has produced several classics, repeatedly pushing the boundaries of video games.”
“The most recent release, ‘Tears Of The Kingdom, is the best-reviewed game of 2023 according to Metacritic, after receiving overwhelmingly positive reviews from critics as Link and Zelda begin their adventure side by side.”
“Whilst Link is the main character of the game, Zelda has topped our popularity rankings.”
“Princess Zelda displays similar traits throughout the gaming serious, intelligence, courageousness, kindness, and dedication to those she loves.”
“Whilst sequels can sometimes struggle to avoid the boring feeling of being a repeat, Tears of Kingdom is now one of the fastest-selling games in history.”
“After dominating the market this year, we are excited to see what is yet to come from the Zelda developers.”
Methodology
The average monthly search volume was taken from Google Keyword Planner for a seed list of Legend of Zelda characters. The results were then ranked for each State to determine the most popular.
Search volume data represents average monthly searches based on the previous 12 months.
The full data set can be accessed here: Zelda Characters US.xlsx
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