Wisconsin-Green Bay plans to wade into new territory when it comes to college coaches and hot takes.

According to several reports Tuesday, Green Bay has hired Fox Sports talk show host Doug Gottlieb as head coach and will allow him to remain in the media.

Gottlieb, 48, was born in Wisconsin while his father was head coach at the University of Milwaukee, the team that ended Green Bay’s season in the Horizon League tournament in March.

Gottlieb was a finalist for the vacancy when Green Bay instead handed its coaching position to Sundance Wicks. But Wicks left to rejoin Wyoming following an 18-14 season as head coach of the Phoenix.

Gottlieb played college basketball at Oklahoma State after first attending Notre Dame and Golden West College in Southern California.

Gottlieb threw his own name in the ring for the Oklahoma State head-coaching job following the firing of Mike Boynton, and discussed his lack of coaching experience with a national radio audience.

“I understand anyone’s hesitance when you haven’t seen me draw up a play. I get it. It’s different,” Gottlieb said. “But if you want a different result, you have to try a different path. That’s life 101.”

Gottlieb’s late father, Bob Gottlieb, was head coach at Milwaukee from 1975-1980.

A prominent name in national sports talk radio, Doug Gottlieb has never been a college coach on any level but held coaching positions in international competitions as part of the U.S. staff in 2009 and as head coach in 2017 at the Maccabiah Games.

His national roles in broadcasting include his current job with Fox Sports, and previously with CBS, ESPN and ESPN Radio.

He graduated in 2000 with most of the Oklahoma State assist records in his name and ranks 11th all-time in NCAA career assists. He played in the United States Basketball League and in pro leagues in Israel, Russia and France.

–Field Level Media