In recent years, pickleball has been gaining popularity as a recreational sport for people of all ages. It’s a combination of tennis, badminton, and ping-pong, and can be played indoors or outdoors on a small court. Now, pickleball is making its way to American malls, offering a new way for people to stay active and have fun.
Mall owners are looking into repurposing vacant spaces as big box retailers like Bed Bath & Beyond, Sears, Macys and more have closed stores due to the economy. Mall owners are adopting a range of strategies to replace out of business big chain stores and create a more vibrant shopping experience. By diversifying their tenant mix, focusing on entertainment and experiences, embracing e-commerce, repurposing vacant spaces, and investing in technology, they are adapting to the changing retail landscape and creating a more engaging and exciting shopping environment for their customers.
The concept of incorporating pickleball into malls is not new. In fact, it has been tried and tested in countries like Canada and Australia, where pickleball courts have been set up inside malls. However, the trend is now catching up in the United States, with more and more malls embracing this concept.
One of the main reasons why pickleball is becoming popular in malls is that it offers a fun way to exercise. With obesity rates on the rise, people are looking for ways to stay active that are not only effective but also enjoyable. Pickleball is a low-impact sport that is easy on the joints and can be played by people of all fitness levels.
Another reason why pickleball is well-suited for malls is that it requires a relatively small court and can be played indoors. This makes it an ideal activity for malls, which often have unused spaces that can be repurposed. Moreover, malls provide a safe and convenient location for people to play pickleball, especially during inclement weather.
The addition of pickleball courts in malls is also beneficial for the malls themselves. It can increase traffic and provide an additional source of revenue. Moreover, it can attract new customers who may not have visited the mall before. This can be especially beneficial for malls that are struggling to compete with online shopping.
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Pickleball is a sport that can be played by people of all ages, from children to seniors. It’s a wonderful way to socialize and make new friends, as well as improve hand-eye coordination and reflexes. Sport is also easy to learn, which makes it accessible to everyone.
In conclusion, the addition of pickleball courts in American malls is a new trend in sports and recreation that offers a fun and convenient way for people to stay active. It benefits both the malls and the people who play the sport. With the rise of online shopping, malls are looking for ways to stay relevant and attract new customers. By embracing this new trend, they can provide a unique and enjoyable experience for their patrons. Pickleball is a sport that is here to stay, and we can expect to see more malls embracing this trend in the future.
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