Commissioner Roger Goodell and the NFL plan a renewed fight in a court ruling over the league Sunday Ticket plan that could result in a damages toll over $14 billion.

Goodell underscored the path to further litigation the NFL plans to take in response to the class-action verdict from a Los Angeles jury ordering payment from the NFL of $4.7 billion in damages to the residential class and another $96 million to the commercial class, siding against the league on accusations the NFL violated antitrust laws by making out-of-market Sunday afternoon games available for distribution through the “Sunday Ticket” subscription.

Damages triple under federal antitrust laws, meaning the ruling could cost the NFL nearly a full year of reported profits: $14.39 billion.

“We obviously disagree with the jury verdict. It’s a long process and we’re aware of that. But we feel very strongly about our position, our policies, particularly on media,” Goodell told CNBC in an interview Thursday at the Sun Valley Conference. “We make our sport available to the broadest possible audience. Sunday Ticket is just a complementary product. We’re committed to following the litigation all the way and making sure that we get this right.”

Goodell was asked if he took notice of the NBA media rights deal, which reportedly jumped nearly $50 billion to $76 billion with primetime games available seven nights per week at the end of the NFL regular season.

“Probably a lot of people in the NFL think they’re underpaid. But, we have great relationships with our networks,” Goodell said.

He also opened the door to private equity ownership in the NFL’s 32 franchises, furthering a discussion he admitted took place in 2023 at the height of the PGA-LIV Golf controversy and financing from Saudi Arabia’s Public Investment Fund.

Based on “tremendous interest” Goodell said the NFL believes allowing private equity ownership could “make sense in a limited fashion.”

“We believe that this could make sense for us in a limited fashion, probably no more than 10 percent of a team,” he said.

–Field Level Media