The Dallas Cowboys haven’t won a Super Bowl since their star quarterback Dak Prescott was 2 1/2 years old.

That last championship was recorded on Jan. 28, 1996. Plenty of fruitless seasons have followed for “America’s Team,” but the lack of another Lombardi Trophy hasn’t diminished their overall value.

Sportico released franchise valuations for the top 10 NFL teams on Tuesday, and the Cowboys were head and shoulders atop the list with a value of $10.32 billion. They became the first sports franchise to surpass the $10B valuation.

Forbes valued the Cowboys at $9 billion in September.

The Los Angeles Rams ($7.79 billion) ranked second on the list by Sportico, followed by the New York Giants ($7.65 billion), New England Patriots ($7.31 billion) and San Francisco 49ers ($6.86 billion).

AFC East rivals the New York Jets ($6.8 billion) and Miami Dolphins ($6.76 billion) ranked sixth and seventh, respectively, on the list. The final two NFC East representatives, the Philadelphia Eagles ($6.75 billion) and Washington Commanders ($6.3 billion) are listed eighth and 10th, respectively, sandwiched around the Las Vegas Raiders ($6.7 billion).

Per Sportico, the 32 NFL franchises collectively are worth $190 billion, including team-related businesses and real estate held by the owners.

–Field Level Media