During the game, the Facebook parent will air a commercial featuring the company’s Quest 2 headgear, which is currently on sale.

The metaverse, a term based in science-fiction novels that alludes to an enormous online environment, has sparked increased interest in virtual reality headgear.

Meta’s Super Bowl commercial is faithful to the new name of the business that owns Facebook, The Wall Street Journal reported. The commercial is self-referential, with a story about an elderly hangout that is akin to ShowBiz Pizza or Chuck E. Cheese, but it may be a metaphor for Facebook.

With the help of an out-of-work robotic singing dog, Meta Platforms Inc.’s Super Bowl advertisement will aim to sell the promise of the metaverse and the company’s virtual-reality headsets. Launched on Thursday, the commercial, is part of a larger campaign promoting Meta’s technologies as “immersive social experiences.”

The main singer, with a dog, appears in a pawn shop, as a golf course exhibit, abandoned on the side of a highway, and finally at a space facility, where a Quest unit is placed on its head.

The dog goes to Horizon Worlds, Meta’s virtual-reality platform, and meets up with its bandmates virtually at a digital Questy’s.

CEO Mark Zuckerberg told investors last week that while their direction is obvious, it appears that their road ahead is not quite precisely defined. The company is focused on the required hardware and software to build an “immersive, embodied internet that enables better digital social experiences than anything that exists today.”

He also said that the company is hoping to unveil a high-end virtual-reality headset around the end of the year, and is also getting ready with augmented-reality glasses for the audience.

Meta joins a slew of other Super Bowl commercials, including many bitcoin exchanges, in promoting new technology and businesses.

Regulators are looking into Facebook as a possible monopoly in the social media space. Apple, a platform competitor, has announced policy changes that go to the heart of Facebook’s digital ad policies. Apple has imposed data-sharing limits on iPhones in order to undermine how Facebook and others collect data on users in order to personalize advertisements.

Meanwhile, Chinese company TikTok is transforming the way young people use social media.