According to Morgan Stanley, Meta Platforms (NASDAQ: META) is in the most advantageous position among internet stocks to profit from a potential ban of TikTok in the United States. The analyst predicts a significant impact on other social media apps as 53 billion U.S. consumer hours would become available.
Morgan Stanley believes that although many analysts suggest Snap (NYSE:SNAP) as the stock to own in case of a TikTok ban, this possibility is already priced into shares. Instead, Meta Platforms has the most potential for growth, while the impact on Google (NASDAQ:GOOGL) would likely be less significant.