Meta Platforms (NASDAQ:META), the parent company of Instagram and Facebook, is exploring the possibility of introducing a subscription service in Europe called “SNA,” which stands for subscription no ads.
Under this potential plan, European users would have the choice to pay a monthly fee to access Instagram and Facebook without advertisements, or they could continue using the platforms for free but with personalized ads, as reported by the Wall Street Journal.
On desktop platforms, Meta is considering a fee of around €10 per month for a Facebook or Instagram account, with an additional charge of roughly €6 for each linked account. For mobile devices, the monthly cost would rise to approximately €13 due to commissions from Apple’s and Google’s app stores for in-app payments.
Meta is pursuing this initiative in response to European Union regulations that may restrict its ability to deliver personalized ads without explicit user consent, which is a significant source of revenue for the company.