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HomeBusinessMcDonald's Price Target Raised on Digital Momentum

McDonald’s Price Target Raised on Digital Momentum

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Jefferies raised McDonald’s (NYSE:MCD) price target to $320 from $315 and maintained a Buy rating, highlighting its digital momentum, exemplified by the successful Cardi B Meal launch and a surge in active rewards members.
Digital sales in Q4 accounted for more than 35% of the top 6 markets’ system sales, with 40% from the U.S. and 90% from China. Jefferies anticipates continued digital mix growth driven by a robust mobile app experience and expanding MyMcDonald’s Rewards program, with 50 million active members, including 28 million in the U.S.
Meanwhile, Loop Capital said U.S. franchisee checks suggest that McDonald’s same-store sales growth slightly exceeded consensus expectations in Q1, reiterating its Buy rating and $328 price target.

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