Almost gone are the days where the server at fast food chain McDonald’s (MCD) hands you a cup you fill up and refill at the soda station. You still have time; however, the franchise will phase out this self-style service by 2032. Customers must ask for refills at the counter once the restaurants implement the policy.
Since the COVID-19 epidemic, consumer behavior has shifted, and the company has seen an increase in sales through its drive-thru and delivery services. Fewer people are opting to eat in its dining rooms, which decreases the demand for the self-serve machines.
In order to reflect this new reality, McDonald’s future restaurant designs will have high-tech drive-throughs as well as smaller or no dining rooms. According to its most recent earnings report, digital sales, which include orders placed through its app or through partners that offer food delivery, now account for 40% of all its sales.
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