Mastercard (NYSE:MA) is increasing its exposure to blockchain technology yet again, after announcing a Polygon-based accelerator program to help musicians build their careers via Web3.
The company announced the “Mastercard Artist Accelerator” program in a blog post on Jan. 7, stating that starting this spring, it will connect five emerging musicians from around the world with mentors who will help them establish their brand in the Web3 music space.
“The artists will have exclusive access to special events, music releases, and other opportunities. A groundbreaking curriculum will teach artists how to build (and own) their brand through Web3 experiences such as minting NFTs, representing themselves in virtual worlds, and establishing an engaged community “According to Mastercard blog post.
We’re excited to grow our music footprint with the launch of the #Web3-based Mastercard Artist Accelerator, announced today at #CES! The new platform will help emerging artists pursue their passion and accelerate their music careers. 🎶 https://t.co/ckwiqCV3Ob
— Mastercard News (@MastercardNews) January 6, 2023
“Web3 has the potential to empower a new type of artist that can grow a fanbase, make a living, and introduce novel mediums for self-expression and connection on their own terms,” said Polygon Studios CEO Ryan Watt. WebFans are super excited.
Polygon appears to be on track to become a hub for music-related Web3 projects. Coin telegraph reported on December 6 that global entertainment behemoth Warner Music Group had partnered with Polygon Studios and e-commerce and interactive platform builder LGN.io to create LGND Music, a Web3 music platform.
The platform, which is set to launch later this month, will allow users to stream music as well as collect and trade music NFTs.
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