
CWEB News Exclusive – Supermodel and entrepreneur Hailey Bieber is celebrating a monumental business triumph after successfully selling her highly popular skincare brand, Rhode, to beauty giant e.l.f. Beauty in a blockbuster deal valued at $1 billion. The acquisition, confirmed in official company announcements, sparked a wave of online celebration led by her husband, pop superstar Justin Bieber.
As reported by CWEB News, the deal marks a phenomenal achievement for the 28-year-old mogul, who launched Rhode just three years ago. According to the details of the agreement:
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$800 million is payable at closing, structured as:
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$600 million in cash, and
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$200 million in e.l.f. Beauty common stock
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An additional $200 million is potentially payable based on Rhode’s performance over the next three years.
Justin Bieber and Online Web Fans React
Justin Bieber took to social media to express his pride, posting heartfelt congratulations alongside photos of the couple. His caption read simply:
“Congratulations to my brilliant wife!”

Hailey Bieber’s announcement post reflected on her entrepreneurial journey with Rhode, expressing gratitude to her team and community. She affirmed her continued involvement with the brand and closed with the powerful statement:
“This is only the beginning.”
@cwebnews
Hailey Bieber Scores Billion-Dollar Beauty Deal: Justin and Web Fans Celebrate | CWEB Reports CWEB News Exclusive – Supermodel and entrepreneur Hailey Bieber is celebrating a monumental business triumph after successfully selling her highly popular skincare brand, Rhode, to beauty giant e.l.f. Beauty in a blockbuster deal valued at $1 billion. The acquisition, confirmed in official company announcements, sparked a wave of online celebration led by her husband, pop superstar Justin Bieber. Read the Full Article on https://cweb.com/category/cweb-celebrity-news/ #CWEB #HaileyBieber #RhodeSkin #BillionDollarDeal #BeautyIndustry #WebFans #ELFBeauty #SkincareNews #CelebrityBrands #HaileyBieberRhode #EntrepreneurLife #BeautyBusiness #JustinBieber #WomenInBusiness #SkincareEntrepreneur #StartupSuccess #BeautyAcquisition #RhodeBeauty #FemaleFounders #CleanBeauty #BusinessNews #CWEBExclusive
Following their posts, CWEB News tracked an overwhelming flood of fan reactions across social media platforms. Thousands of web users celebrated Hailey’s rapid rise in the beauty industry, applauding her transformation from model to billion-dollar beauty entrepreneur.

The Rise of Rhode: A Cult Beauty Brand
Founded by Hailey Bieber with partners Michael D. Ratner and Lauren Ratner, Rhode quickly became a cult favorite for its minimalist skincare philosophy and highly effective formulations. The brand’s clean aesthetic and commitment to simplicity resonated with Gen Z and Millennial consumers.
Under the acquisition terms:
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The Ratners will continue collaborating with e.l.f. Beauty CEO Nick Vlahos in Los Angeles.
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Hailey Bieber will remain as Founder, while also serving as Chief Creative Officer and Head of Innovation, preserving Rhode’s creative direction and brand identity within e.l.f. Beauty.
A Historic Beauty Industry Acquisition
This landmark deal, as detailed by CWEB News, not only cements Hailey Bieber’s status as a global fashion and beauty icon but also as a visionary business leader. In just three years, Rhode has evolved from a startup passion project into one of the most significant acquisitions in the modern beauty industry.
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