Google (GOOGL) has announced a groundbreaking partnership with The Associated Press (AP) to provide up-to-date news through its AI-powered chatbot, Gemini. This marks the first such agreement between the tech giant and a news publisher, a move that strengthens Google’s position in the rapidly evolving generative AI space.

In a blog post released on Wednesday, Google revealed that AP would now supply a continuous feed of real-time information to enhance the relevance and usefulness of results presented in the Gemini app. Gemini, which was formerly known as Bard, has been Google’s response to the growing demand for generative AI tools capable of composing content, generating images, assisting with code programming, and more.

Kristin Heitmann, AP’s chief revenue officer, highlighted the longstanding relationship between the two companies, which has been built on the shared goal of delivering accurate and timely news to global audiences. “We are pleased Google recognizes the value of AP’s journalism as well as our commitment to nonpartisan reporting, in the development of its generative AI products,” Heitmann said.

While neither company disclosed the financial terms of the deal, Google’s partnership with AP is expected to generate significant revenue for the news organization. However, questions remain about how Google will present AP’s content within Gemini, and whether it will properly credit the original news source or provide direct links to the full articles.

This partnership comes at a time when AP has been working to diversify its revenue streams. In 2023, the organization signed a deal with OpenAI, the maker of ChatGPT, to license its archive of news stories for training future AI models. As generative AI becomes more integral to the tech landscape, AP is positioning itself as a key player in supplying high-quality content for training these AI systems.

While the deal brings much-needed revenue for news outlets like AP, it has sparked ongoing concerns within the media industry. Publishers fear that tech companies are using their material without sufficient compensation, undermining their revenue sources from ads and subscriptions. The New York Times and other outlets have filed lawsuits against OpenAI and other AI firms over copyright infringement.

Despite these concerns, deals like the one between Google and AP may provide both benefits and challenges. According to CWEB analysts, such collaborations highlight the growing intersection of AI and traditional media, offering a new model for monetizing journalistic content while presenting potential risks for news outlets’ long-term control over their intellectual property. As AI tools like Gemini become more sophisticated, the role of news organizations in shaping the flow of information becomes increasingly complex.

This agreement between Google and AP marks a key moment in the evolving relationship between tech companies and content creators, signaling both opportunity and uncertainty for the future of news delivery and AI collaboration.

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