Ford introduces   new o with a starting price of $19,995. The truck gets 40 miles per gallon, and it is going to be available this fall. With this price point it looks like this will be a big hit with Millennials and Gen-Z

“We fully expect to put the Maverick on the map with customers who haven’t previously considered pickups,” Scott said. “We expect a large number of first-time pickup buyers” who previously drove small sedans and SUVs, Scott said. “Our target customers have had to compromise fuel efficiency versus cargo or passenger space., Trevor Scott told the Detroit Free Press

Ford bet big on its ability to change Americans’ driving habits with the 2022 Maverick compact pickup Tuesday. Attractively priced, with a 40-mpg hybrid starting at $19,995 and going on sale this fall, the Maverick is intended to get a whole new class of customers into pickups, marketing boss Trevor Scott told me in an interview.

“We fully expect to put the Maverick on the map with customers who haven’t previously considered pickups,” Scott said. “We expect a large number of first-time pickup buyers” who previously drove small sedans and SUVs, Scott said. “Our target customers have had to compromise fuel efficiency versus cargo or passenger space.”

The Maverick offers 100.3 cubic feet of passenger space, which is larger than Ford’s discontinued Fiesta and Focus small cars. Its 54.4-inch-long bed is so much more space than those cars’ cargo capacity. The fold-up rear seat offers a lot of big  space.

Ford has really picked up steam with  lineup of electric vehicles including the 2022F-150 electric pickup that offers 560 3 horsepower, 300 miles of range and 10,000 pounds of towing capacity that starts at around $41,600 . Now with the 2022 maverick compact pickup it really looks to shake ground up in the  truck market for those seeking a vehicle in the $20,000 range.

The Maverick is a unibody truck built on a crossover platform. This makes it less capable than a traditional body-on-frame pickup, but it’s also cheaper to build and buy, and more efficient, reports Motor Trend Magazine

Looks like Ford is a company moving in the right direction, satisfying it customers. Its latest press release announcements:

Ford electrified vehicle sales grew 184 percent in May, achieving a new electrified vehicles sales record with sales of 10,364 vehicles. Growth came from Mustang Mach-E, which totaled 1,945 vehicle sales, while F-150 PowerBoost totaled 2,852 for the month, Escape electrified sales totaled 3,617 — up 125 percent over last year. Explorer Hybrid sales also had a big increase of 132 percent over a year ago on sales of 1,156 SUVs. § New products continue to drive transaction pricing. Average transaction prices at Ford were up approximately $3,400 over a year ago. Ford’s newest products — Bronco Sport and Mustang Mach-E — expanded their sales relative to April, with sales of the two totaling 16,892 vehicles, while turning quickly on dealer lots. § Overall F-Series sales through May are up 4.7 percent on sales of 316,359 trucks. With tight inventories, F-Series continues to turn at record rates. Retail orders for F-Series trucks are up threefold over last year. Ford continues to fill orders as more semiconductor chips become available. § Ford brand retail SUVs post best May sales since 2003, while Ranger sales recorded their best May sales since 2004. Ford brand SUVs were up 51.8 percent over a year ago on new product introductions of Bronco Sport and Mustang Mach-E, along with the continued momentum of Escape, Explorer and Expedition. With total sales of 14,303 for the month, Ranger sales expanded 41.8 percent relative to last year. § With the all-new Bronco Sport and Escape, Ford greatly enhances its share of the small SUV segment. Ford’s May retail share is up almost 4 full percentage points in the small SUV segment, with sales of both Bronco Sport and Escape expanding their sales within two very different customer groups. Escape sales were up 51.4 percent, while the majority of Bronco Sport customers are coming from outside the Ford brand. § Lincoln SUVs posted another record sales result in May. Lincoln SUV sales were up across the entire lineup in May with a total of 7,871 SUVs sold — up 24.3 percent.

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