The Socios site is a blockchain based fan engagement and rewards platform. It invests in Web3 strategy for football teams across the world. It has strategically partnered with FC Barcelona to help the club to give its fans better digital products using the expertise of the Web3 platform. Socios has wide spread access as well as reach and this could help Barca give its fans the specific Web3 based products that they are looking for.
Socios recently announced that it would invest $100 million in FC Barcelona to boost its Web3 strategy. Barca Studios is getting this investment from the owner and technology provider of the Socios website, Chiliz. Chiliz has invested in several other platforms in the sports industry.
This is not the first partnership between the Socios site and FC Barcelona. In February 2020, they had been in talks to launch what was called the BAR fan token. The partnership was fruitful and it obtained more than $39 million worth of sales of BAR tokens.
This new partnership, however, is a bigger one and will boost Braca Studio’s presence in Web3. The Socios website will get a 24.5 percent stake in the digital creation hub of FC Barcelona.
The Spanish soccer giant already has its token listed on the Socios website. However, the site also features tokens from its competitors including major European football clubs such as
Juventus
Paris Saint-German
Manchester City and more.
The recent investment by Socios through owner Chiliz aims to accelerate Barcelona’s plans related to Web3. New products and features are expected to be included and these would be introduced using the immense expertise already available with Socios.
Alexandre Drefus, who is the CEO of Socios, stated: “Barca Studios can now leverage our technology, expertise, and global scale to help roll out the Club’s Web3 content strategy.” The CEO also noted that there would be benefits for the club for future seasons as they would get new revenue streams for years together.
Earlier this year, Joan Laporta, who is the president of FC Barcelona, had said that they wanted to “generate new opportunities for growth.” The president affirmed that their goal “to win titles” and “to make their fans happy” remained but the club also needed to profit from opportunities that were available in the sports industry and called it a “matter of survival.”
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