Etsy (NASDAQ:ETSY) stock received an upgrade from Piper Sandler, who raised it to Overweight from Neutral and increased its price target to $140 from $135. This upgrade resulted in more than 3% gain intra-day today.
According to Piper Sandler, the company’s active buyer growth is expected to “reaccelerate over the medium-term, powering continued share gains.” Piper’s 45th survey on Generation Z showed that Etsy is among the preferred websites for this particular group.
The firm believes that the core marketplace strengths of sustainability, intention, and personalization align well with the core values of Gen Z and millennials. With over 150 million SKUs and a significant focus on personalization, Etsy differentiates itself from other retailers and marketplaces. The firm also noted that Etsy has made significant progress in reactivating its 100 million lapsed buyers, which is expected to drive stronger active buyer results in the coming quarters.