An official date has been set for ESPN’s launch of its direct-to-consumer streaming service.

Officials tabbed Aug. 21 as the ESPN DTC debut, which will feature ESPN’s full suite of networks and services, including an enhanced ESPN App with personalized features and functionality.

The timing of the launch comes as no coincidence, as ESPN capitalizes on “a marquee stretch” of live sports programming, according to a press release, including the start of the NFL and college football seasons.

The service provides fans with more choice and flexibility, per the release, and will offer two plans. Customers can sign up for an unlimited option, which costs $29.99 per month and gives fans access to all 12 of ESPN’s linear networks that cover 47,000 live events per year. It also includes on-demand replays, studio shows and original programming.

Users can also opt for the select plan, which runs $11.99 per month. Under this option, fans will have access to all content available on ESPN+, including more than 32,000 live events throughout the year, a robust library of studio shots and on-demand replays.

Meanwhile, the enhanced ESPN App will debut a more personalized and dynamic viewing experience for customers. New features will include updated multiview options, integrated game stats, sports betting information and content related to fantasy sports and commerce.

–Field Level Media