Deutsche Bank initiated coverage on eToro Group (NASDAQ:ETOR) with a Buy rating and a price target of $70, highlighting the platform’s unique positioning in the digital brokerage space. The company’s shares rose more than 3% pre-market today.
The firm sees long-term growth potential in eToro’s socially driven model, which enables users to trade and invest within a community, copy top performers, and access multi-asset portfolios and financial education. Its international footprint is particularly strong, with around 95% of revenue generated outside the U.S., giving it a dominant presence in regions like Europe.
Despite these strengths, analysts believe the current valuation—25.7x Deutsche Bank’s 2026 EPS estimate—already reflects much of the upside, especially amid increasing global competition and uncertainty around the pace of adoption in newer markets like the U.S. Still, Deutsche Bank views eToro as well positioned to benefit from the broader trend of democratized retail investing, especially among younger, globally distributed investor bases.