
By CWEB News | May 29, 2025
SEOUL, SOUTH KOREA — In a bold move capturing global tech headlines, Samsung Electronics (SMNG) has officially launched the Galaxy S25 Edge, the world’s slimmest smartphone, leapfrogging rival Apple in the ongoing race for sleek innovation. As CWEB News exclusively reports, the launch represents a calculated strategy to dominate the premium smartphone market, combining minimalist design with cutting-edge AI to appeal to younger, style-forward consumers.

A Masterstroke in Design and Strategy
The Galaxy S25 Edge, measuring just 5.8 mm thick—thinner than a standard pencil—features an expansive 6.7-inch (170 mm) display and an ultra-light body. Starting at $1,099, the flagship device merges aesthetic excellence with high performance, offering a premium experience without sacrificing portability. Samsung confirmed the launch in South Korea on May 23, with a U.S. release on May 30, and a broader rollout to 30 countries, including China, Germany, and France.
“Samsung is reading the pulse of innovation,” said a CWEB News tech analyst. “By launching ahead of Apple’s rumored ultra-slim iPhone this fall, they’re shaping the narrative in a rivalry that’s tighter than ever.”

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AI-Powered Brilliance
More than just thin, the S25 Edge introduces advanced on-device AI features, including real-time image-based queries via the camera interface. This allows users to point their camera at an object and ask questions about it. It also outpaces the standard Galaxy S25 in both display size and capabilities, offering an enhanced experience without added bulk.
These futuristic tools directly play at tech-savvy audiences who want sleek hardware and intelligent software.

A Tight Race: Samsung vs Apple
Samsung’s launch follows its recent Q1 2025 achievement of reclaiming its spot as the top global smartphone vendor, with 20% market share, compared to Apple’s 19%. The S25 Edge aims to further widen that lead. Still, analysts warn that Apple’s expected fall iPhone release—rumored to include its own slim flagship—could change the landscape quickly.
“This is a preemptive strike by Samsung,” said a CWEB industry expert. “But Apple’s fiercely loyal user base and seasonal momentum could turn the tide. It’s a high-stakes game of millimeters.”

The Road Ahead
As Samsung celebrates this engineering milestone, attention now turns to Cupertino. Can Apple’s autumn announcement match—or outdo—Samsung’s bold design and AI integration?
For now, the Galaxy S25 Edge stands as a symbol of design excellence and technical leadership, positioning Samsung at the forefront of both form and functionality in the next-gen smartphone era.
CWEB EXCLUSIVE: Where tech trends meet trillion-dollar rivalries.
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