eBay used artificial intelligence long before it became a buzzword across industries. The popular marketplace used predictive AI to inform its web fans about relevant items in the past. Now, eBay is moving towards a more generative approach as it includes more AI tools to better engage with its customers.
Adrian Fung, eBay’s global chief marketing officer, recently appeared on the Marketers Brief podcast. He spoke about the online marketplace “leveraging gen AI” so web fans who shop on the site could see a lot more than “just an item recommendation” and that their customers would now be able to get a “more inspirational message” from eBay.
He also mentioned the ways by which the marketplace was using “science models” to create the best possible “personalized customer experience” and that their team took this content and personalized it “even further” and noted that it was very efficient.
Fung also described his role as a marketer who has to stay on top of changing trends in marketing and shopping. He mentioned the differences in shopping between each generation on the eBay platform.
CWEB has earlier reported about how jewelry from eBay was mentioned by celebrity stars who wore Paris haute couture at the recent Met Gala. The e-commerce platform had sponsored Vogue’s red carpet event as it wished to appeal to Gen Z as a “go-to-fashion destination.”
Fung also spoke of a centralized marketing model in the future, away from the decentralization that is happening on eBay platforms, where each country has its own campaign. The popular marketplace is reviewing its global media business in its efforts to implement a centralized global marketing campaign.
CWEB analysts have also reported that eBay’s stock was on hold or bought after its recent profitable quarters.
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