Apple Inc. (NASDAQ: AAPL) has reported an 8% year-over-year surge in iPhone sales in China for Q2 2025, marking its first quarterly growth in the region since 2023. The uptick follows aggressive promotional pricing for the iPhone 16 lineup, particularly the Pro and Pro Max models, during China’s 618 shopping festival. Despite this rebound, Apple’s performance was overshadowed by Huawei, which saw a stronger 12% sales increase, underscoring the fierce competition in the world’s largest smartphone market.
On July 3, 2025, UBS reaffirmed its Neutral rating on Apple, recommending investors maintain their positions. At the time of the announcement, Apple’s stock traded at $214.33, reflecting cautious optimism amid mixed market dynamics. The tech giant’s strategic price cuts and enhanced trade-in offers helped drive demand, but challenges remain as rivals like Huawei continue to gain traction.
Apple’s resurgence in China is a critical development as the region accounts for nearly 20% of its global revenue. With a market cap of approximately $3.2 trillion, Apple remains a dominant force in the tech sector. The stock closed at $214.36, up 0.90% for the day, with a trading volume of 23.8 million shares. Over the past year, AAPL has experienced significant volatility, peaking at $260.10 and dipping to $169.21, highlighting both its growth potential and market risks.
UBS’s Neutral rating suggests a balanced outlook, acknowledging Apple’s strengths while recognizing the pressures of an increasingly competitive landscape. Investors will be watching closely to see if the company can sustain momentum in key markets like China while navigating economic and competitive headwinds.
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