Truist Financial analyst Patrick Scholes has issued a bullish price target of $337 for Royal Caribbean Cruises Ltd. (NYSE: RCL), suggesting a modest upside of 0.91% from its recent closing price of $333.96. This optimistic outlook comes as the cruise giant navigates shifting travel trends and fluctuating market sentiment.

During its Q2 2025 earnings call on July 29, 2025, Royal Caribbean reported a profit beat and raised its full-year guidance, signaling strong operational performance. CEO Jason Liberty pointed to a notable surge in bookings from younger travelers, a demographic shift that could drive long-term growth for the industry. However, despite these positive indicators, the company fell slightly short of revenue expectations and provided a cautious outlook for the current quarter, leading to a 0.17% dip in its stock price to $333.79.

Market reaction has been mixed, with RCL shares trading between $329.57 and $337.71 amid heightened volatility. The company’s $90.64 billion market capitalization underscores its dominance in the cruise sector, though investors remain wary of near-term headwinds. Over the past year, the stock has seen significant movement, peaking at $355.91 and bottoming at $130.08, reflecting broader industry recovery trends post-pandemic.

With today’s trading volume reaching 870,964 shares, Royal Caribbean remains a focal point for investors weighing its growth potential against macroeconomic uncertainties. Analysts will be closely watching whether the company can sustain its momentum amid evolving consumer preferences and competitive pressures.