In a significant move that underscores the evolving relationship between artificial intelligence and content creation, Getty Images has announced a major multi-year licensing agreement with AI search startup Perplexity.
The partnership sent Getty Images’ stock surging by an impressive 19%, signaling strong investor confidence in the visual content giant’s strategy for the AI era. This alliance represents a pivotal step towards legitimizing AI-powered platforms by integrating trusted, professional-grade visual media directly into their core functions.
The comprehensive agreement grants Perplexity extensive access to Getty Images’ vast library of high-quality creative and editorial content. This integration will be woven directly into Perplexity’s AI-driven search and discovery tools, leveraging advanced API technology to create a more immersive and visually rich user experience.
More than just a content license, the deal addresses critical industry concerns around attribution and copyright. Perplexity has committed to significantly enhancing how it displays imagery by implementing clear photographer credits and source links, educating users on the legal and ethical use of licensed content while directly supporting the creative ecosystem.
Getty Images executives hailed the partnership as a vital acknowledgment of the value of properly attributed content in the development of responsible AI.
The collaboration is framed as a proactive effort to increase the quality and accuracy of information delivered to consumers, thereby building a more engaging and reliable AI experience.
For its part, Perplexity emphasized that attribution and accuracy are non-negotiable pillars for understanding the world in the age of AI, stating a shared belief with Getty Images that the future of discovery must respect and honor the creators behind the content.
This deal is positioned not just as a commercial arrangement, but as a foundational step towards a more transparent and collaborative digital information landscape.
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