Innovative AI Tools, Live Shopping Expansion, and Sustainability Leadership Drive Growth
SAN JOSE, Calif. – July 30, 2025 (CWEB Business News) – eBay Inc. (Nasdaq: EBAY), a global leader in commerce and recommerce, today announced impressive financial results for the second quarter of 2025, showcasing robust revenue growth, strategic innovations, and continued shareholder value.
Key Financial Highlights
- Revenue: $2.7 billion, up 6% year-over-year (4% FX-neutral)
- Gross Merchandise Volume (GMV): $19.5 billion, up 6% (4% FX-neutral)
- Earnings Per Share (EPS):
- GAAP EPS: $0.79
- Non-GAAP EPS: $1.37
- Operating Margins:
- GAAP: 17.7%
- Non-GAAP: 28.4%
- Capital Returns: $759 million returned to shareholders via $625M in buybacks and $134M in dividends
CEO & CFO Commentary
Jamie Iannone, CEO of eBay, stated: “eBay’s strong Q2 performance reflects our relentless focus on innovation and customer experience. From AI-powered shopping tools to immersive live commerce events, we’re reshaping the future of online retail while delivering sustainable growth.”
Peggy Alford, CFO of eBay, added: “With a solid balance sheet and disciplined capital allocation, we’re investing in high-impact initiatives that drive long-term value. Our financial strength positions us to capitalize on emerging opportunities in the evolving digital marketplace.”
@cwebnews
Strategic Business Highlights
- AI & Tech Innovations
- AI Shopping Agent: Launched a hyper-personalized AI assistant for U.S. users, offering real-time product recommendations.
- Generative AI Video Tool: Helps sellers convert listing images into engaging social media videos (TikTok, YouTube).
- Live Shopping Expansion
- eBay Live in the U.K.: Debuted at Comic-Con London, blending entertainment with commerce.
- eBay Live on Tour (U.S.): Brought livestream shopping to major cities, enhancing collector engagement.
- Category Growth & Partnerships
- Goldin Expansion: Entered Hollywood memorabilia, broadening eBay’s luxury collectibles footprint.
- WNBA x Sue Bird Auction: Partnered with basketball legend Sue Bird for a curated memorabilia sale.
- Fashion & Motorsports: Collaborated with Winnie Harlow and Resident Stylist Brie Welch on a Porsche 911 auction during Miami’s F1 Grand Prix.
- Authenticity & Sustainability Leadership
- Authenticity Guarantee: Surpassed 1 million items inspected in a quarter, now covering luxury apparel in the U.K. and U.S.
- Met Gala Spotlight: Grammy winner Chappell Roan wore upcycled eBay fashion, later auctioning pieces for LGBTQ+ charity.
- Sustainability Accolades: Named to TIME’s Most Sustainable Companies 2025 and Newsweek’s Greenest Companies 2025.
- Advertising & Fintech Growth
- Ad Revenue: $482M (up 19% YoY), driven by first-party ad products.
- Klarna Partnership: Expanded Buy Now, Pay Later access across the U.S.

Financial Outlook & Shareholder Returns
Q3 2025 Guidance
Dividend Announcement
eBay declared a $0.29/share dividend, payable September 12, 2025, reinforcing its commitment to shareholder returns.
Investor Call & Webcast
A live webcast discussing Q2 results will be available on eBay’s Investor Relations site at 2:30 p.m. PT.
About eBay
eBay (Nasdaq: EBAY) connects millions of buyers and sellers across 190+ markets, driving $75B in GMV (2024). A pioneer in recommerce and AI-driven retail, eBay empowers small businesses and promotes a circular economy.
Media Contact: investors@ebay.com | Website: www.ebayinc.com
SOURCE: eBay Inc. © 2025 CWEB Business News. All rights reserved.
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