Fueled by unexpectedly robust initial demand for its new iPhone 17 lineup, Apple Inc. (AAPL) witnessed its shares surge to an unprecedented all-time high in recent trading. Early sales data from the critical first ten days of availability reveals a powerful 14% global sales jump compared to the iPhone 16’s launch period, signaling a significant acceleration in consumer adoption.
The performance was particularly striking in China, a fiercely competitive market, where sales of the standard iPhone 17 model nearly doubled, contributing to a combined 31% sales surge across both China and the United States.
This powerful sales data has ignited a wave of bullish sentiment across Wall Street, prompting several prominent analyst firms to upgrade their positions on the tech titan. Investor Business Daily reports, Loop Capital made a decisive move, upgrading Apple stock from Hold to Buy and significantly raising its price target to 315.
The optimism was echoed by Evercore ISI, which added Apple to its “tactical outperform list” with a 290-price target, and Melius Research, which reiterated its Buy rating while also lifting its target to 290. Analysts point to a multi-faceted growth strategy as the core driver behind this renewed confidence.
Beyond the initial sales figures, experts highlight Apple’s successful pricing power and ecosystem strength as key financial drivers. Melius Research noted that strategic price increases on key iPhone 17 models are directly boosting revenue, while substantial improvements in the latest AirPods Pro are expected to reinvigorate the company’s lucrative wearables division.
This combination of record-breaking product demand, strategic pricing, and complementary hardware innovation has created a perfect storm of investor enthusiasm, propelling Apple’s market valuation to new heights and solidifying its dominant position in the global technology sector.