Crypto.com CEO Kris Marszalek has acquired the premium AI.com domain for a reported $70 million to launch a new autonomous AI agent platform. The AI agent service, set to be unveiled during a Super Bowl commercial, promises to handle tasks ranging from stock trading to personal calendar management. This move represents one of the largest domain acquisitions in history and signals a massive strategic bet on consumer AI adoption beyond the cryptocurrency sector.
In a landmark deal underscoring the fierce competition for artificial intelligence supremacy, Crypto.com co-founder and CEO Kris Marszalek has secured the coveted AI.com domain name for a staggering $70 million. The acquisition, confirmed by domain industry director Larry Fischer of GetYourDomain, doubles the previous record for a domain sale and sets the stage for the immediate launch of a new consumer AI platform. Marszalek’s company will not stop at the domain purchase; it is investing millions more in a high-stakes Super Bowl advertisement to debut its “agentic AI” service to a mass audience this Sunday, echoing its prior $7 million investment in a 2022 Super Bowl spot.
The new platform, simply accessible at AI.com, aims to move beyond conversational chatbots and introduce an autonomous AI agent designed to execute real-world tasks on behalf of users. The company poses a provocative question to potential customers: would they trust an AI to trade stocks, automate professional workflows, manage their schedules, or even curate their online dating profiles? Marszalek is wagering a colossal sum that the answer is yes, signaling a pivotal shift from his crypto exchange roots toward the broader and rapidly expanding AI agent marketplace.
This strategic pivot highlights the converging frontiers of fintech and artificial intelligence, where the same companies that built wealth in the cryptocurrency boom are now redirecting resources toward AI infrastructure. The Super Bowl launch timing is calculated for maximum impact, aiming to define AI.com’s agent as a mainstream consumer product from its first moment in the public eye. The move not only establishes a formidable new player in the AI arena but also dramatically increases the perceived value of premium digital assets in the age of artificial intelligence, suggesting that the battle for the next generation of internet services will be waged both in code and in the very addresses users type into their browsers.
