Celebrity actor of Aquaman fame Jason Momoa was the target of a blistering full-page ad in USA Today by the Center for Organizational Research and Education (CORE) for his alleged environmental hypocrisy, on Thursday. The actor has been promoting climate activism for years.
The title of the advertisement says, “DOES MOMOA CARE ABOUT THE PLANET OR PROFITS?” in addition to the text that stated that if Jason Momoa believes canned water would save the earth, he must have been dreaming while filming Slumberland. The ad also said that he may make money from cans, but the environment would definitely suffer.
The advertisement redirects viewers to the website MoronicMomoa.com.
According to executive director of CORE Richard Berman, in an exclusive on Fox News Digital, Momoa has demonstrated hypocrisy by campaigning against plastic water bottles to promote his own aluminum canned water company, despite aluminum the fact that production of the metal causes more environmental damage than plastic does.
According to Berman, the Slumberland star is denouncing plastic water bottles in an attempt to dupe his admirers into thinking he cares about the environment. But, unlike in his latest film, this is not a fantasy world, and he cannot fool his followers.
He also said that the actor had founded an aluminum canned water company, and aluminum was “dirty to produce” and also causes five times more litter than plastic water bottles. If the star cared about the environment, he should be promoting recycling instead of his pricey canned water, Berman said.
The Honolulu-born celebrity famously shaved off his long hair in September to raise awareness about the dangers of single-use plastic bottles and to promote aluminum canteens as an alternative. Momoa remarked, “Plastic bottles are ridiculous.” In 2019, he pulled a similar prank, shaving his distinctive beard to promote his brand Mananalu, which makes its own line of canned water.
Aluminum cans were five times more likely to be thrown away than plastic water bottles in 2020, according to CORE research based on the Keep America Beautiful 2021 study. Additionally, a report from global management consulting firm McKinsey & Company found that aluminum cans produce more greenhouse gas emissions than normal plastic water bottles.
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