Chipotle (CMG) sues Sweetgreen of violating its trademark by selling a bowl of “chipotle chicken.” Chipolte filed a lawsuit against Sweetgreen Inc., a fast-casual rival, in federal court in California on Tuesday, alleging that the salad chain’s new “Chipotle Chicken Burrito Bowl” infringes on its trademark rights. In a statement, Chipotle’s chief corporate affairs officer Laurie Schalow said the business would “take appropriate actions whenever necessary” to protect its trademarks.
Prior to bringing the complaint (Chipotle Mexican Grill Inc v. Sweetgreen Inc, U.S. District Court for the Southern District of California, No. 8:23-cv-00596.) in federal court in California, Chipotle said it had sent the salad restaurant a cease-and-desist letter. The Chipotle Chicken Burrito Bowl profits that Sweetgreen makes are also being sought by Chipotle in the court’s request for an injunction against Sweetgreen.
introducing the ✨chipotle chicken burrito bowl✨ a tastier alternative to your lunch rotation. pic.twitter.com/AHFrnk2k1v
– sweetgreen (@sweetgreen) March 30, 2023
In addition, according to Chipotle’s lawsuit, Sweetgreen’s menu item marketing utilizes the word “Chipotle” in a font like the burrito chain’s stylized emblem and occasionally employs a red color resembling Chipotle’s Adobo Red. According to Chipotle’s complaint, Sweetgreen’s website prominently displays the product name over all other identifying characteristics that link it to Sweetgreen.
Celebrity News Update— Premier Jewelry designer and manufacturer fashion house ParisJewelry.com has started manufacturing a new custom line of celebrity jewelry designs with 30% Off and Free Shipping. Replenish Your Body- Refilter Your Health with OrganicGreek.com Vitamin Bottles, Vitamins and Herbs. Become a WebFans Creator and Influencer.
