Celebrity Kevin Hart is not only a popular comedian and actor but is also a savvy businessman as he expands into businesses that appeal to him. He recently announced that he had struck a deal with NFL’s Philadelphia Eagles to promote his tequila brand at the games, starting on Thursday night when the Eagles kick off their home opener as they host the Minnesota Vikings.
Celebrity Kevin Hart co-founded a luxury tequila brand called Gran Coramino. The Philadelphia native’s franchise will have bars within the stadium sporting the tequila brand. The deal also includes signage at Lincoln Financial Field, their home stadium, and marketing on the digital platforms of the Philadelphia Eagles.
Grammy nominee Kevin Hart told Boardroom TV that his partnership with the Philadelphia Eagles made sense as it was “just the alignment of it all.” He mentioned that the deal with the leading NFL team was “just setting the precedent as to what we can do.”
Kevin Hart is a die-hard Eagles fan. He is planning to attend the home opener of the Eagles and hinted to network Boardroom TV that he might bring his pet eagle, whom he affectionately named Jalen Hurts to the Thursday night game.
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Celebrity spirits have seen a lot of success in the U.S. as drinkers are gravitating away from beer to liquors. There has been a rise in tequila sales across the nation and Gran Coramino is one of several liquor brands that are looking to capitalize on the increased demand for luxury spirits.
Major sports leagues include the National Hockey League, Major Baseball League and National Basketball Association have partnered with popular liquor and spirit companies in the recent past. Celebrity Kevin Hart’s luxury tequila brand is the latest to join a major sports league as it partners with NFL’s Philadelphia Eagles. The brand is hoping for soaring sales and popularity after partnering with the Eagles.
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