Celebrity singer Jennifer Lopez celebrated her 53rd birthday on Sunday by stripping down to her birthday suit to launch her latest business venture, JLo Body by JLo Beauty. She announced the launch of her new JLo Body line, which includes a firming ‘booty balm,’ on social media.
The newlywed star posed naked in a stunning new portrait by Daniella Midenge, which was published by People magazine and teased on her Instagram. Jennifer appeared to be in great shape as she posed with one knee bent and her arm strategically balanced on a white cube.
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The actress stated in a new interview promoting the brand that despite her age, she felt “amazing and happier than ever,” though she was at her “halftime.”
The singer first announced the news in her “On The JLo” newsletter, telling fans that she’s released a new “FIRM + FLAUNTTM Targeted Booty Balm” to highlight everyone’s best “asset.” The balm aims to firm the skin in specific areas such as the booty, hips, and thighs. Inspiration for the product was sourced Her mother, Guadalupe Rodrguez, who struggled with cellulite, is the source of inspiration for the product.
The new product launch had been teased on the dancer’s social media pages for several weeks and was officially announced on her birthday, which was on Sunday, July 24. Her debut with the brand, which has been on the market since January 2021, marks her first foray into body products. The “Marry Me” star has released a limited number of booty balms on the JLo Beauty website, with a full launch scheduled for August.
The release comes just one week after the celebrity married Ben Affleck in Las Vegas on July 16, which she also confirmed in a message to fans via her newsletter. Lopez and her new husband, 49, are currently on their honeymoon in Paris. The couple, who were previously engaged in the early 2000s, was photographed French kissing and snuggling up to each other on Friday.
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